NBCUniversal is making major changes to its coverage of the 2024 Summer Olympics from Paris, France. In addition to attracting the network’s stars, the station will have the parents of Olympic athletes wear heart rate monitors to measure their stress levels.
The media giant, which has invested heavily in Olympic coverage, is clearly looking to expand its audience beyond the typical audience for the Summer Olympics in Paris.
NBC Sports President Rick Cordella even said the network would use types of celebrities who “would not have participated” in past coverage.
“We have to innovate, try things differently and try to adapt to the state of the media world in 2024,” he said. variety.
Part of that innovation reportedly includes connecting excited parents to medical devices. Her five heart rate monitors, which are affixed to Olympic athlete parents, are in constant use and data is displayed on the screen during the child’s competition. The network claimed that test viewers liked the idea.
The possibility of acquiring medical data sponsorship is also being discussed in the network.
“We’re talking about it,” said Dan Lovinger, NBC’s head of advertising sales.
It was not made clear whether the heart rate monitors would only be worn by parents of U.S. athletes, nor was it made clear what specific sports the heart rate monitors would be used in.
NBCU hires celebrity correspondents
NBC executive producer Molly Solomon said “new voices and fan voices” are important to the network.
Sports should be the main focus, but there’s nothing wrong with “a few short bursts of energy,” she added.
Some of these new voices will be very popular, as NBCU has acquired the services of rapper Snoop Dogg, singer Kelly Clarkson, host Jimmy Fallon, and former NFL quarterback Peyton Manning. Some of the voices may sound familiar.
Snoop Dogg will reportedly show off his observations of people on the street in a makeshift reaction, saying, “I want to be the biggest kid at the Olympics, I want to be stupid.” [and] Be honest. ”
According to Solomon, Snoop wants to “celebrate love and respect.”
Manning and Clarkson will co-host the opening ceremony with legendary sports broadcaster Mike Tirico.
“Especially at this level, I love seeing how people overcome their circumstances and get to where they are,” Clarkson said.
Tirico will then join Fallon in the game’s climax closing ceremony.
Streaming service Peacock NBCU. alex cooperhost of “Call Her Daddy,” one of the most popular female-centered podcasts of all time.
Cooper will host a series of live, interactive watch parties.
NBCU reportedly purchased the rights to broadcast the Olympics through 2032 for $7.8 billion. At the same time, the network has already earned about $1.2 billion in advertising revenue.
The opening ceremony of the 2024 Summer Olympics will be held on July 26, 2024 and will be broadcast until August 11, 2024.
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