Thanks to Gen Z, there’s a new buzzword taking social media by storm — and it all started with a satirical video about wearing makeup at work.
TikTok users Jules Lebron She posted her first video using the word “demure” on August 2, talking about how she dresses at work.
“Look at the way I come to work – so modest, so caring,” she said, pointing to her natural make-up and straight hair.
“Diva, remember to keep a low profile.”
“Demure” is a word often used to describe a modest, demure, or timid woman.
This isn’t the only video in which she uses the word — in fact, the video is more of a series in which influencers talk about their “quiet” behavior and joke about how well-behaved they are.
Lebron said he also behaved “very low-key” at the Cirque du Soleil performance, not rushing to leave his seat like other audience members.
While there’s some debate as to who started the trend, everyone agrees that it was LeBron who made it explode on popularity.
Many see this as an attempt to poke fun at past trends such as the “clean girl” aesthetic, where women tried their best to appear immaculate without a hair out of place.
Now, other social media users are adopting the trend in a big way, with around 10,000 videos using the hashtag “demure” posted in the past week.
Singers Lizzo and SZA lip-synced to LeBron’s original music on TV shows Gilmore Girls He selected some scenes from the show and described them as “very understated.”
But celebrities aren’t the only ones buying into this satirical trend.
Whitney SimmonsThe fitness content creator on the social media platform posted a video of himself checking that his training bench was stationary before starting his workout.
“Can you see me checking the bench three times?” she says as she sets the device up, before cutting to footage of people standing on the bench and the device toppling over.
Then she pressed it down repeatedly.
“So thoughtful, so lovely, so understated,” she said.
Meanwhile, fellow social media users Campbell Puckett She shared a video on how to eat a croissant “elegantly.”
“Look how I eat this,” she said, cutting a small piece of pastry.
“It’s very understated. Very pretty, very elegant. My teeth are perfectly aligned. Not too big, not too small. Not messy.”
“I don’t like crumbs.”
Another social media user, translation:posted a video of himself drinking a soft drink from a vending machine at home, with LeBron narrating.
“Having a Diet Coke fountain in my house is so unassuming, so thoughtful and so cute,” she said.
But some people are deeply troubled by the rapid spread of this epidemic.
“Can someone please tell me what on earth this humble trend means,” wrote a user on X, formerly known as Twitter.
Another user added: “What does demure mean and who taught you the word of the week?”
Some argue that this trend has already “run around.”
