National Campaign to Support Veterans Facing Mental Health Challenges
This story addresses a serious topic related to suicide. If you or someone you know is in crisis, please reach out for help immediately.
Recognizing the sacrifices of veterans is about more than just commemorating their military service. It also involves offering support to those who continue to battle challenges that often go unnoticed by others.
There’s a growing movement aimed at reducing veteran suicide rates, with initiatives operating around the clock.
The Ad Council and the Department of Veterans Affairs (VA) have teamed up for a campaign entitled “Don’t Wait. Reach Out.” This initiative focuses on encouraging veterans to seek help and access essential resources.
Encouraging Veterans to Find Support
The campaign emphasizes the importance of reaching out for assistance before a veteran’s situation escalates to a crisis.
In 2022, suicide ranked as the twelfth leading cause of death among veterans, with an average of 17.6 veteran suicides reported each day, as indicated in the 2024 National Suicide Prevention Annual Report.
The VA notes that roughly 3.5 million veterans familiar with this initiative have sought help when needed.
“No one should face their mission alone. Life can be challenging, but you don’t have to handle those challenges by yourself, whether they’re everyday issues or more complex struggles,” states the campaign’s website.
For individuals grappling with suicidal thoughts, the message is clear: “Don’t wait. Reach out.” More information about available resources can be found at VA.gov/REACH.
U.S. Army veteran Aaron Knowles has also joined the campaign, expressing that being part of an initiative so meaningful to veterans nationwide is a true honor. He shared, “Talking to those who feel undeserving of the ‘veteran’ title is a powerful reminder that they truly belong. Growth, friendships, and new missions are always within their reach.”
Heidi Arthur, chief campaign development officer at the Ad Council, shared with digital media that while progress is being made in preventing suicides among veterans, much work remains. She mentioned, “We understand that the holiday season can be especially tough, but the truth is that veterans can face challenges at any time of the year.”
The campaign continually reminds veterans that it’s crucial to reach out for help during difficult times, reiterating that their experiences matter and assistance is readily available.
Addressing a Range of Issues
“Don’t Wait. Reach Out.” provides information on a spectrum of concerns from financial and career issues to relationship troubles and substance abuse.
The campaign seeks to help veterans who may be feeling low, isolated, or struggling with PTSD. It acknowledges that issues such as sleep deprivation, financial stress, or unhealthy substance use can compound their struggles.
Friends and family are encouraged to foster open dialogues. They can start conversations by sharing their own feelings, reassuring veterans that others care and want to listen. Simple phrases like, “I might not fully understand what you’re facing, but I’m here for you,” can make a difference. When overwhelming emotions arise, it helps to break things down into manageable intervals—getting through just the next minute or hour.
Lastly, it’s advised that family and friends avoid argumentative exchanges, refrain from lecturing or making confidentiality agreements, and not blame themselves for the struggles veterans may face.
For more information about this campaign and its resources, visit VA.gov/REACH.
