New York Attorney General Letitia James (D) has filed a lawsuit against JBS USA, the world’s largest beef producer, alleging that the company engages in “false advertising.”[d]“Sustainability initiatives to increase sales.
February 28th press release James’ office accused JBS USA of “greenwashing and misleading statements that capitalize on consumers’ growing desire to make environmentally friendly choices.”
Rep. Dana Levenberg explained that “greenwashing” schemes are “being used to justify price gouging.”
Some of JBS USA’s many brands include Swift, Pilgrim’s, Blue Ribbon Beef and Certified Angus Beef. The company’s brands are sold at Costco, Winco, and Walmart. fox business The company also reported supplying products to restaurant chains such as Cheesecake Factory, McDonald’s, Burger King, Subway, KFC, Pizza Hut, Wendy’s, and Johnny Rockets.
JBS USA claims it aims to achieve net-zero greenhouse gas emissions by 2040. article The meat processor said: “JBS is the first major company in its sector to set a net-zero target. “This reflects the company’s goal to serve customers.” For future generations. ”
Gilberto Tomasoni, CEO of JSA USA, called climate change “the great challenge of our time” and expressed his determination to “immediately combat the negative effects of global warming.”
“As one of the most diversified global food companies, we are leveraging our scale and influence to lead a sustainable transformation of agricultural markets that empowers producers, suppliers, customers and consumers. Agriculture can and must be part of the global climate. Through innovation, investment and collaboration, we believe that net zero is within our grasp. I believe it’s within the realm of possibility,” Tomasoni said.
James’ lawsuit alleges the company made emissions reduction guarantees that were “unrealizable.” Her official’s press release claimed that beef producers were primarily responsible for “global climate change” and “deforestation.”
“JBS USA has made several misleading claims about its environmental impact, including pledges to curb deforestation and reduce greenhouse gas emissions,” the press release states. . “Recent research shows that people are influenced by a company’s environmental reputation and are willing to change their habits to switch to greener products. They are willing to pay more for the products they can.”
The lawsuit seeks to prevent JBS USA from promoting its net-zero goal. The company also requested that the company “conduct a third-party audit of its compliance status with New York state consumer protection law, and that it be stripped of all ill-gotten gains it has made by misleading the public about its business practices, and at the very least be fined.” The purpose is to compel payment. $5,000 per violation. ”
“As families continue to face the effects of the climate crisis every day, they are willing to spend their hard-earned money on products from brands that are more environmentally friendly,” said James.
“When companies falsely advertise their sustainability efforts, they are misleading consumers and putting our planet at risk. They are exploiting our wallets and the promise of a healthy planet for future generations. My office will always ensure that companies do not abuse environmental protections.” The trust of consumers who work hard for the environment and for profit. ” she added.
JBS USA spokeswoman Nikki Richardson said: fox news digital Beef producers said they “take our commitment to a more sustainable future for agriculture very seriously.”
“We disagree with the actions taken today by the New York Attorney General’s Office,” Richardson said.
“JBS continues to work with farmers, ranchers, and food system partners around the world to help feed growing populations while reducing resource use and reducing the environmental impact of agriculture. ” she continued. “Our belief that American agriculture can sustainably feed the world is unwavering.”
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