Nintendo of America emphasized the importance of “culturalization” and DEI awareness in a job posting for a localization production specialist based in Redmond, Washington.
That Park Place report The job description posted on Nintendo of America’s career page outlines various responsibilities for the role, with a particular emphasis on candidates’ “enculturation and awareness of DE&I-related topics.” That’s what it means. This requirement is listed as one of 18 bullet points in the localization duties section of the position.
Video game localization is the process of translating games, typically published in Japanese, into English for Western audiences. This has been a hotly debated topic, as progressive left-wing localizers often change the text of original games to suit their personal worldviews, and Nintendo has addressed this by focusing on DEI in their job descriptions. The trend is likely to continue.
In this January 23, 2020 file photo, Nintendo characters, including Mario, are visible on the glass of an official store in Tokyo (right). (AP Photo/Jae C. Hong, File)
While most of the bullet points focus on traditional localization tasks such as translating game text, graphic assets, audio scripts, and marketing materials, the inclusion of culturalization and DEI awareness stands out as a unique requirement. I am. This shows that Nintendo not only cares about the technical aspects of localization, but is also looking for woke employees to make sure the games live up to leftist standards.
In addition to localization duties, the job listing also includes a marketing section, where employees will be responsible for “understanding game content and target market trends and culture in making recommendations and suggestions related to market strategy and tactics.” is required to take advantage of. This further highlights the importance of cultural awareness in this role.
Nintendo of America’s commitment to Awakening DEI Policy is not limited to this job posting. The company has an entire page dedicated to his DEI on its website, stating: We actively build a culture where our employees contribute their knowledge, ideas and perspectives to foster innovation and creativity. ”
This page features B@ND: Black at Nintendo Dialogue, Rainbow, Nintendo Women and Allies, eNable, API, ¡ It also highlights various employee resource groups, such as Hola!: Hispanic/Latino Network, demonstrating the company’s commitment to fostering an enlightened workplace. .
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Lucas Nolan is a reporter for Breitbart News, covering free speech and online censorship issues.
