Trump hater and former MSNBC anchor Keith Olbermann penned a column this week telling his old network exactly what he should do in President-elect Trump's second term. The first step, he outlined, would be to fire co-hosts on the two channels who tried to find common ground with President Trump.
in Variety worksOlbermann requested that MSNBC not try to host a second Trump era, as several other stations have said they are planning. Instead, he directed the network to lean more toward anti-Trump and progressive content.
“Stay the course. Viewers are exhausted and need a break. We'll be back again, and more resilient than ever. Suffer from the ratings bottom,” he declared. .
Former MSNBC anchor Keith Olbermann penned a column this week advising his former network on how to deal with Trump's second White House. (Taylor Hill/Film Magic)
Olbermann began his article by calling on MSNBC's Morning Joe co-hosts Mika Brzezinski and Joe Scarborough to be fired. After the election victory, the two met with President Trump at Mar-a-Lago to re-establish communication between the two countries. two parties.
Prominent liberals skewered the co-organizers, characterizing the move as “kissing Trump's ring.” Olbermann believed this was enough reason for the channel to fire them, writing, “So it's clear that the Scared Brothers need to be fired.” Olbermann added, “But without them, please continue with their mundane but largely benign political coffee-clutch show. And without their insistence that we all join in their MSNVichy.” No one will remember they were there,” he added.
When the co-hosts first announced their meeting with Trump, Olbermann told I can't say that,'' he wrote, criticizing his co-hosts. Trust me again – it's not that these words should never be trusted – they are confidence tricks and deceivers. ”
In his column, he wrote that MSNBC should not moderate because “the next round of funding is coming from more ardent opponents of MAGA.” He claimed that viewership is declining among news organizations that are trying to slow down their anti-Trump reporting.
“Wasn't the Scarborough disaster (60% of demonstrators disappeared in 3 days) instructive enough? CNN went from fact-based criticism of Trump's insanity to hours of cacophonous shouting and took it to the next level. Didn't you realize that you were depressed because it's irrelevant? ”
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“Morning Joe” has seen viewership decline after co-hosts Joe Scarborough and Mika Brzezinski said they had met President-elect Donald Trump in person. (Screenshot/MSNBC)
He continued, “Did the 250,000 people who canceled their Washington Post subscriptions not tell you something? Or was it leaked from Twitter/X? What do you think happened to all these news consumers? ?You mean they were jubilant?'' he asked.
Olbermann reminded MSNBC executives that the channel is “the only liberal candy store still in operation” and could have a “monopoly” on liberal news content if they accepted. And so.
“Other supposed bastions of journalism left you with near-monopoly status. And MSNBC exists today because the last time NBC was given near-monopoly status, “Because your executive ancestors said, 'You made 100 million on Olbermann's liberal show? Probably us.' We'll take it if we have to,” he said.
Later in the column, critics criticized MSNBC executives for not taking their content seriously enough and not thinking about how to engage conservative viewers.
“For generations, idiots in NBC executives thought that politics was nothing more than a soda brand, and that if they offered another flavor, the 'new MSNBC,' in addition to their current audience, they still haven't decided. “I believed it would gain viewers and right-wing viewers,'' he wrote, adding, “New flavors always turn out to be turnips.''
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Although he insisted that he would stick to the far-left formula, he suggested some direction. “Prime-time viewers aren't looking for newbies, they're looking for comfort food. So let's refresh the menu and décor. Cancel the daytime show… and replace it with a morning show. , just change the set and title.”
He championed dedicated progressive new hosts like The Nation's Elie Mystal, who is a frequent guest on the network, and even advocated for changing MSNBC's name.
“Change the name of the network! Use the acronym 'News' or 'American News Network.'” Or how about the plain and simple 'F Trump TV'?”
Mr. Olbermann concluded his column by saying that if MSNBC implements some of these changes, it will not only benefit “the kind of profits that only a monopoly can offer,” but also “encourage moral strength, ethics, journalism, patriotism, freedom, and more.” “Non-cash virtues” will also be gained, he said.
“Bullyers don't stop hitting you just because you're nice. They stop hitting you when you knock them out cold.”
MSNBC did not immediately respond to FOX News Digital's request for comment.
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