Study Reveals How Older Americans Engage with Technology

Are older generations like our parents and grandparents spending too much time online? A recent study examines how Americans aged 50 and above interact with screens and technology, suggesting their habits might not differ as much from younger people as expected.

This research, sponsored by Centrum Silver, a multivitamin that supports cognitive health, seeks to understand cognitive performance in aging individuals.

On average, participants report spending about 22 hours per week using various screens.

A survey conducted by Talker Research, involving 2,000 Americans aged 50 and older, indicated that the majority of their screen time is dedicated to watching TV. Other activities include browsing the internet, playing games, and working on computers.

Additional daily activities encompass phone calls or video chats, scrolling through social media, and reading on e-readers and tablets.

Despite living in a tech-driven world, many have concerns about the effects of screen time. Some view it as “addictive” (39%) or even believe it “rots your brain” (23%).

This worry is connected to a larger concern: over 78% of older adults are apprehensive about cognitive decline, with a striking 96% emphasizing the importance of maintaining cognitive skills and memory as they age.

Josh Gabriele, brand director at Centrum, commented on the findings, stating, “The survey results reveal real tensions. Many older adults consider screen time a normal part of life, despite worries about its potential harm.” He pointed out that recent studies show that when used purposefully—like reading, learning, or connecting with others—screen time can bolster mental focus and resilience.

Interestingly, many older individuals acknowledge the benefits of screen time. A majority feel it connects them (58%) and keeps them informed (54%), while 39% believe it enhances their education and 36% say it boosts their mood.

About 73% of those over 50 recognize the importance of being proactive with new technology. Notably, 54% feel that engaging with tech has positively impacted their memory.

Some, around 34%, even report that screen time helps them stay mentally sharp.

Gabriele added, “This illustrates that older adults have various daily habits that support their brain health—ranging from puzzles and reading to staying curious and connected. Remarkably, nearly half (45%) of adults over 50 incorporate a multivitamin into their routine.”

“These results highlight an essential truth: Older adults aren’t merely consuming content; they are actively establishing routines to sharpen their minds. Screen time can also serve as brain time, whether through gaming, acquiring new skills, or taking a daily multivitamin,” he concluded.

Activities Older Americans Engage in for Cognitive Support

When asked about their efforts to boost cognitive abilities, older adults identified the following activities:

• Puzzles/games — 67%
• Reading — 59%
• Staying updated on current events — 47%
• Watching TV shows and movies — 45%
• Taking multivitamins — 45%

• Trying new activities — 36%
• Learning about new trends and technology — 35%
• Using technology — 34%
• Taking brain and memory-supporting supplements — 26%

Research Details:

The Talker Research survey involved 2,000 American adults aged 50 and older. This research was guided and executed online by Talker Research from September 9th to 16th, 2025.