Pantone’s Controversial 2026 Color of the Year: “Cloud Dancer”

Pantone’s announcement of white as its 2026 Color of the Year has sparked a gradual backlash, reminiscent of the mixed reactions to the American Eagle ad featuring Sidney Sweeney.

On Thursday, Pantone introduced “Cloud Dancer,” describing it as “a symbol of calming influence in a frenzied society.” Leatrice Eiseman, the executive director of the Pantone Color Institute, expressed concern about the overwhelming noise of modern life, saying it makes it challenging to hear our inner thoughts. She added that “Cloud Dancer” represents a conscious effort toward simplicity, aiding in concentration and helping us disengage from distractions.

However, this announcement has faced criticism from commentators and designers who labeled the choice as uninspired and even politically charged.

Some have remarked that in today’s social and political climate, selecting white as the chosen color feels particularly significant. Anthony Bruno Interiors stated, “Design and art are, and always will be, political.” Jason Lee from Rheefin Company echoed this by mentioning that the implications of choosing a near-white tone are intertwined with current societal issues. Matthew Boudreau, owner of Mx Domestic Fabric Store, expressed disappointment, noting that color choices reflect cultural contexts and can unintentionally reinforce certain messages.

Some media responses also leaned toward criticism, hinting at the possibility of political undertones behind this selection. Jose Criales Unzueta from Vanity Fair stated that the choice feels out of place given recent events surrounding diversity and inclusion. Others have pointed out that this year’s choice raises eyebrows against the backdrop of rising white nationalism.

As the backlash grew, Pressman from Pantone attempted to clarify that the decision was not meant to reflect skin color. Pressman noted that past color choices, like “Peach Fuzz” or “Mocha Mousse,” had prompted similar discussions.

Despite the criticism, American Eagle has continued to stand behind its marketing campaigns, similar to its earlier response to the backlash against the Sidney Sweeney ad.