Planet Fitness’ status as a “judgment-free zone” appears to have significantly diminished its value as a company.
The fitness chain lost $400 million in market value after revoking the gym membership of an Alaskan man who filmed a transgender man shaving in a women’s locker room, the newspaper reported. It is said that he did. daily mail.
Planet Fitness’ value fell from $5.3 billion to $4.9 billion.
The story of a man shaving in a girls’ locker room went viral after it was shared on TikTok’s popular X account Libs. The account, popular with those opposed to transgender influence and radical gender ideology, accused Planet Fitness of prioritizing men’s “inclusivity” over women’s safety and privacy.
Low-cost gym chain Planet Fitness has opened its first Canadian branch in Toronto. The franchise is growing rapidly thanks to its low prices and “judgment-free zone” philosophy. (Bernard Weil/Toronto Star via Getty Images)
On Tuesday, Lib on TikTok bragged about Planet Fitness’s declining market value and called on followers to continue boycotting it.
“Wow. Planet Fitness lost $400 million in value because we reported on it allowing men in the women’s locker room and banning women who exposed it. People… It turns out we don’t want to support companies that succumb to gender pseudoscience and allow men into women’s private spaces. #BoycottPlanetFitness Don’t give up! Keep going!”
Wow. Planet Fitness wiped $400 million off its value after we reported that it allowed a man into the women’s locker room and banned a woman who exposed it.
It turns out people don’t want to support companies that succumb to gender pseudoscience and allow men into women’s workplaces… pic.twitter.com/s55gBryFjD
— TikTok Library (@libsoftiktok) March 21, 2024
Patricia Silva, a patron whose membership was revoked, said a 12-year-old girl was in the locker room when the man started shaving. Planet Fitness confirmed it was revoking Silva’s membership while reaffirming her commitment to “inclusion.”
“As the home of the Judgment Free Zone, Planet Fitness is committed to creating an inclusive environment,” said CEO McCall Gosselin.
Anthony Carthan, an employee at Planet Fitness on Imperial Highway in Inglewood, disinfects exercise equipment as the fitness center prepares to reopen at 5 a.m. tomorrow after being closed since July 2020. . (Mel Melcon/Los Angeles Times via Getty Images)
“Our gender identity non-discrimination policy provides that members and guests have access to gym facilities that best match their truthfully self-declared gender identity. Your membership has been suspended for violating our mobile device policy, which prohibits personal photography.”
Efforts to boycott Planet Fitness come after Bud Light, the once popular beer brand, achieved huge success by including trans activist Dylan Mulvaney’s face on its beer cans. It reminds me of the initiative.
