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Playboy 2025 Playmate of the Year Gillian Nation leads magazine’s comeback

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Gillian Nation is the first print issue of the magazine in five years and is Playboy's Playmate of the Year.

The blonde bombshell debuted during the Super Bowl weekend in New Orleans wearing a $10 million diamond-studded Playboy Bunny costume.

For the festival, the 27-year-old also modeled a playboy-inspired dress from the June 1979 cover. St. Pierre was a playmate again this year.

“Single” star about why she's peeled off for Playboy through only fans

Gillian Nation is the 2025 Playmate of the Year. (Ernie Watkins for Playboy)

“I knew I was going to be in the magazine, but I didn't think about anything more,” Nation told Fox News Digital. “No one gave me the details… I'm still dealing with it. I didn't really understand the gravity that means being a playmate.

“My family, my distant relatives, my boyfriend's family, people I haven't spoken to for years and years are blessings. It's how many people are so cooperating It's heartwarming to see what you're doing.”

Gillian Nation modeling wearing a Playboy Bunny suit.

“Since 1960, this famous title has honored its most unforgettable playmate, and this year is no exception,” said the Playboy statement. (Playboy's Cassias Palou/Getty Images)

Founded in 1953 by Hugh Hefner and featuring Marilyn Monroe as the first cover girl, Men's Lifestyle magazine is about to make a comeback after facing turbulent years.

Playboy Magazine's 1953 Marilyn Monroe waving on the cover.

Marilyn Monroe was Playboy magazine's first cover girl. (Photo 12/Universal Image Group via Getty Images)

The outlet had over 7 million readers in the '70s, but competition and the internet reduced distribution, reducing the number of issues that are published annually.

In 2015, Playboy stopped publishing images of naked women, citing a surge in nude nude on the internet. In 2017, we restored traditional risk images. That year, Hefner passed away at the age of 91. The magazine was closed in 2020.

Close-up of Gillian Nation wearing a silver Playboy Bunny logo and nude feather dress.

Gillian Nation grew up on a homeschooled Montana farm. (Playboy's Cassias Palou/Getty Images)

Playboy Enterprises CEO Ben Kohn said the disruption from the coronavirus pandemic is too much to overcome for publishing, Deadline.com reported.

Gillian Nation, looking towards the side, holding a cowboy hat outdoors,

In the new issue of Playboy, Gillian Nation talked about men's love for men. (Ernie Watkins for Playboy)

The country said it wanted to be part of the “Classic Playboy” as the magazine promises to feature “unforgettable photo shoots.”

“It's an honor to be chosen and represent them in particular that they have this comeback,” the state said. “I wanted to do it [classic Playboy] justice. Part of that is to be completely nude. If you're going to do it, I think you'll accept it. I could have had a Peekaboo moment, but I felt that being part of a magazine meant you did it all.

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Gillian Nation in a silver bunny costume posing with several Playboy bunnies on the red carpet.

Gillian Nation (center) made his playmate debut at Playboy's Super Bowl Party on February 8, 2025 in New Orleans. (Playboy's Cassias Palou/Getty Images)

“I wanted to do it right with them, but they gave me a lot of responsibility,” she shared. “I'm just proud of everyone.”

Gillian Nation is posing outdoors wearing a white bra.

Gillian Nation said Playboy is back to its roots because of its new issues. (Ernie Watkins for Playboy)

Playboy faces tough competition as he tries to return to his grumpy roots. One of its major competitors is the only fan, a subscription-based platform that allows creators to share and monetize content.

Celebrities such as Carmen Electra, Bella Thorne, Shanna Moakler and Donna D'Errico have joined the site to interact with their fans.

“To be honest, anyone can make only fans. Anyone can post naked photos. Anyone can do those things. Playboy is the one who represents the brand. I would like to think of choosing more, so it was a great honor for them to choose me.”

– Gillian Nation, Playmate of the Year 2025

Gillian Nation poses to the side as a Playboy Bunny.

Gillian Nation had previously modelled on speculation. (Playboy's Cassias Palou/Getty Images)

The site gained popularity in the early months of the pandemic when many sex workers joined in order to be paid more safely. This site is advantageous for some people and can earn thousands of people each month.

Only phone showing fan logo.

Only fans were growing in popularity during the coronavirus pandemic. (Nikolas Kokovlis/Nurphoto via Getty Images)

In August 2021, the only fan announced that 130 million users and 2 million creators had won $5 billion. That same month, the site said it had suspended its initial plan to ban sexually explicit content after protesting from sex worker advocates and advocates.

The public said that shiny and inspiring photos of Playboy and candid interviews with celebrities and notable figures always stand out from the pack. Longtime fans don't have to be too persuasive to return, she insisted.

Also for new audiences, the brand has announced that it has activated e-commerce and social initiatives, encouraging creators to “generate dynamic, fresh content across all distribution channels.”

“I think people should be grateful for Playboy's history,” the nation said. “Obviously, it can't compete in the same way. I think you can only say on all these different platforms where people can say, “You can see more.” But that's not really the point. It's classic.

Watch: Why “Single” Star Strips for Playboy in the Only thing

“To be honest, anyone can have only one fan,” the nation pointed out. “Everyone can post naked photos, anyone can do those things. I want to think Playboy is choosing more and more because you represent the brand. They chose me.”

In this issue, the country was stripped for a spread that pays homage to the upbringing of rural Montana. She also spoke about her love for masculine men.

The public admitted that they were initially hesitant to become nude.

Gillian Nation wearing a white lace costume while posing outdoors.

Gillian Nation moved from Montana to Los Angeles, pursuing a career in modeling. (Vivien Killielea/Getty Images from 1/ST and H.Wood Group)

“I was typecast and didn't want to put it in the box,” she said. “I already have a sexy look and I'm working with a brand that relies on that charm as speculation. So I was trying to go in other directions and expand. What happens Is that the

“And I did that. … They put together this beautiful mood board. I just loved it because I made something very similar. I'm back home in Montana. In the meantime I made it in the past summers. I'm at my home, at my horses and at my ranch.

Still, that didn't stop the model from getting nervous.

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The Gillian Nation wears a nude feud dress posing next to a classic Playboy cover with an enlarged Playboy Bunny logo.

The Gillian Nation paid tribute to fellow playmate Monique St. Pierre over Super Bowl weekend. (Playboy's Cassias Palou/Getty Images)

“I remember the night before, it was like, 'Oh, oh, tomorrow we'll be totally naked around all these people,'” she said. “The day came and we went to this beautiful ranch in Shimi Valley. …I was among my elements around the horses in the sun. It was a bit rough. And I love it. It's really sexy.

A country of Gaul in a dress in a nude shade on the carpet.

Gillian Nation told the outlet that he finds comfort when playing piano and journaling when he's not modeling. (Playboy's Cassias Palou/Getty Images)

“I was always very comfortable with my body,” she continued. “What's inside me wasn't totally afraid to go there, and if I'm going there, it's for magazines like Playboy. It's iconic and classical. That's because. I think it gave me confidence too. … And I felt it was right to do that.”

The country said she was excited that her decision had been marked approval from her boyfriend's family.

A close-up of Gillian Nation wearing a silver Playboy Bunny costume.

Gillian Nation wore a $10 million diamond-studded Playboy Bunny costume, designed and handmade by Kali Hawk, founder and creative director of H. Crowne. (Playboy's Cassias Palou/Getty Images)

“His people in Georgia, by his mother's side, are very conservative. They go to church every Sunday,” she said. “Many of them reached out and were just above the moon. …The magazine doesn't know about all these other platforms, while many different generations are valuing it. They had never heard of it before…and this shoot took place in such a classy way.

“All of these may have brought about a sense of nostalgia [for them]”The people who saw it were able to understand how big it was and what it meant, especially for their generation.”

The public said they were worried about how her loved one would react, despite the very recognizable Playboy brand.

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Playboy Magazine Cover Showing Lori Harvey

A new issue of Playboy Magazine featuring Lori Harvey on the cover is now available on the newsstand. Harvey's father is Steve Harvey. (Greg Swallet for Playboy)

“It was a bit nervous to see what their reaction would turn out,” she admitted. “My mom, my dad – they were proud of me. They have always supported everything I did. They trusted my judgment, and I am embarrassed by them. I knew I would never do anything I wouldn't do or would not do. T loves it to me.

Looking back, the country said it was familiar with the experience of returning to the ranch.

“It was very free,” she said. “It was very liberating.”

The Associated Press contributed to this report.

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