The Big Money Show panel is discussing the humming economy as critics of tariffs begin to soften their rhetoric regarding recession claims.
On Tuesday, Procter & Gamble announced plans to raise prices on certain products in the US, largely due to uncertainties involving tariffs and a transition in leadership.
Economic fluctuations associated with President Trump’s tariff strategies and stricter immigration policies have led consumers to tighten their spending, a company executive noted during a post-revenue call with analysts.
P&G is set to increase prices on about a quarter of its US products this month, with adjustments in the single-digit range.
Thanks to strong sales of staple products like Charmin toilet paper and Dawn dish soap, along with interest in new items like Tide Evo Laundry detergent, the company sees an opportunity for these price hikes to counter a roughly $1 billion rise in expenses from tariffs.
Tariff revenues hit a record in July, totaling $150 billion collected in 2025
Procter & Gamble is increasing prices for roughly a quarter of its product lineup to manage the costs associated with tariffs.
“We believe that our customers will keep purchasing these items,” said Kim Forrest, Chief Investment Officer at Bokeh Capital Partners. “Even in challenging economic times, P&G offers products that consumers are willing to buy, irrespective of tariffs or economic slowdowns.”
Some of the items that incur tariffs include imported plantain fiber from India for Metamucil and oil sourced from tropical regions, according to a company spokesperson in a Reuters report.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| pg | Procter & Gamble Co. | 156.61 | -0.50 |
-0.32% |
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P&G is also working to boost growth in areas that have seen declines, such as Luvs Value Price Diapers and Olay Skincare.
“Consumers are making selective choices about their shopping and looking for value through larger packaging or lower-cost outlets like club stores, online retailers, or big-box stores,” Schulten noted.
Duties on imports tend to be passed down to consumers, resulting in higher prices.
The wine and spirit sector remains overlooked in EU-US trade talks
Procter & Gamble’s annual forecast indicates a projected net sales increase between 1% and 5%, falling short of analyst predictions.
“There’s inherent uncertainty in our guidance,” shared former CEO Jon Moeller. “If people are dissatisfied with the lack of clarity, trust me, I’m just as frustrated.”
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P&G appointed Shailesh Jejurikar as the new CEO on Monday.
Reuters contributed to this report.
