Wonderside
Category: Pest Control
Founder: Stephanie Boone
Founded: 2009
Representative products: Peppermint insect repellent, Fruit fly trap, Flea and tick collar for dogs
At a glance:
- Boone was inspired to start the company after his dog Luna became ill from chemicals in traditional flea and tick treatments.
- Boone quit his job as a real estate tax consultant and started the business with $6,000 in credit card money. she said She says she learned everything about the business on the fly: “I had no experience in chemistry, product development, regulatory compliance or strategic business planning.”
- Boone received a call to appear on “Shark Tank” the same day that Luna died. Although appearing on the show would have brought more publicity to Wondercide, Boone ultimately decided to turn down the offer, which was extended to him by panelist Lori Greiner.
story:
In 2008, Stephanie Boone’s dog Luna began losing her fur in patches, revealing open wounds. Her teeth were chattering, she was lethargic, and blood tests suggested her internal organs were shutting down. Boone, from Austin, Texas, was heartbroken, and like any devoted animal owner, she began crawling around every nook and cranny in search of answers.
A holistic veterinarian revealed that the products Boone was applying to and around Luna contained ingredients that could cause systemic neurological side effects in some pets and people. Like millions of Americans, Stephanie thought she was keeping her family safe by using the most commonly recommended solutions. Living in Austin, where the only thing tougher than the heat is pests, Boone was determined to find a new way to control the pests that inhabited her lawn, her home, and the areas around her beloved Luna.
Digging deep into the records of EPA pest control guidelines, she found cedarwood oil on the FIFRA 25b list, a small list of ingredients deemed to pose the least risk to health and the environment. “Aha!” Boone thought. Long ago, her grandmother had given her a cedar box to protect a treasured family history. “If cedar has been used for centuries to protect the things we love from bugs, why not use another form of cedarwood to protect the creatures we love?” she wondered.
Wonderside And Stephanie says she found her purpose in life: to revolutionize pest control when used as directed. actually It is effective and safe at the same time.
In the summer, I try to keep as much fresh fruit within reach as possible for my family. With the North Carolina heat and kids opening and closing the front door a lot, bug problems can quickly start to develop. Wondercide is a great product that I use on all of my counters after I clean at night. I also spray on the floors and corners before swiffering. It smells so fresh and is safe for kids and kittens.
Boone eventually took her business to the Shark Tank and received offers from three “Sharks.” Her thriving business is an example of quintessential American ingenuity and loving dedication to plants and animals. In addition to the original indoor pest control, Boone offers flea and tick sprays, mosquito yard sprays and indoor flying insect traps, giving homeowners everything they need to live peacefully with their pets this summer. Made in the USA with highly trustworthy care and customer service standards.
