Are you in the dark about your partner’s favorite flower? You’re not alone. A recent survey revealed that around one in four Americans can’t name their partner’s preferred bloom.
This study, which surveyed 2,000 Americans, explored how flowers fit into romantic relationships and beyond.
Interestingly, only 24% of respondents believe their partner has a favorite flower, and even fewer (22%) actually know what it is. The research, conducted by Talker Research for Bloomsybox, highlights some surprising gaps in floral knowledge between couples.
The findings indicate that while flowers are often thought of as symbols of affection, many people may need to pay more attention to what their significant others appreciate. Additionally, the survey noted that flowers play a notable role in reconciliation.
A significant 73% of participants stated they would welcome flowers as a form of apology for mistakes. In fact, many indicated that receiving flowers makes it easier to forgive partners for forgetting special occasions like Valentine’s Day (29%) or birthdays (28%).
“Flowers have long been a symbol of love and gratitude,” stated Juan Palacio, CEO of Bloomsybox. “These gifts can convey emotions, mend relationships, and show thoughtfulness when words might fall short. They remain a classic touch in enhancing connections and making everyday moments special.”
Speaking of frequency, about 25% of those surveyed say they receive flowers from their partners more than once a month, with another 24% getting them several times a year. On the flip side, around 19% reported that they don’t get flowers from important people in their lives at all.
When they do get flowers, most people experience feelings of love (63%) or appreciation (41%). The survey also tested flower recognition among Americans. While the majority could identify sunflowers (76%) and roses (68%), less than 40% recognized orchids (38%), and only 10% were familiar with ranunculus, showcasing some knowledge gaps.
Roses remain a favorite among older generations, but younger folks, particularly Gen Z and millennials, seem to prefer different options. Gen Z has shown a liking for tulips (21%) and sunflowers (11%), whereas millennials favor sunflowers (12%) and lilies (7%).
“Flowers are more than just gifts; they serve as meaningful gestures for many occasions,” Palacio noted. “It’s fascinating to see how various generations use flowers to express emotions, show love, or brighten someone’s day.”
Research method:
The Talker survey was conducted online and included a sample of 2,000 Americans between August 20th and August 25th, 2025, on behalf of Bloomsybox.
