Robert Kennedy Jr., serving as Secretary of Health and Human Services, is advocating for the use of “wearable” technology among Americans as part of his “Maha” initiative aimed at improving health.
During a recent announcement, he highlighted the agency’s commitment to addressing the alarming obesity rates, which currently sit at around 40%.
“We’re gearing up for the largest advertising campaign in HHS’s history to encourage the adoption of wearables,” Kennedy shared during a House Committee on Energy and Commerce hearing on Tuesday.
“This technology empowers people to manage their health. They can take ownership and monitor their glucose levels, heart rates, and other important metrics, particularly as they eat,” he explained in a statement.
Kennedy emphasized that wearables are crucial to Maha’s goal of revitalizing American health, expressing his vision that every American will have been using wearables for four years by the end of the project.
He believes that having access to precise and timely health information will enable Americans to make more informed decisions regarding their diets and encourage increased physical activity.
Past officials from the Trump administration raised concerns during Kennedy’s Senate confirmation hearing about the implications of obesity on national security, noting its potential effects on military readiness.
Dr. Casey Means, who was once a candidate for President Trump’s Surgeon General, is also a proponent of continuous glucose monitors (CGMs). In a blog post for her CGM company, she argued that “small plastic disks” could significantly alleviate global metabolic issues, as approximately 93.2% of individuals in the U.S. face metabolic challenges.
This technology, which attaches to the user’s arm, delivers precise metabolic data to smartphones in just two seconds.
Additionally, Kennedy mentioned that Starbucks plans to introduce menu changes inspired by the Maha initiative.
Earlier this year, he took action by banning artificial dyes in American food products, marking a significant step in his health-focused agenda.


