Comedian Shane Gillis is the latest to become a spokesperson for Bud Light as the beleaguered beer brand looks to win back support from conservatives after its disastrous partnership with transgender influencer Dylan Mulvaney He is a right-wing cultural figure.
However, Gillis’ fans weren’t thrilled with the news, with some accusing the comedian of selling out while others joked that Gillis might be transitioning.
Shane Gillis announced his new contract this week by posting a photo on Instagram of himself touring a Bud Light facility. The post was tagged as a “paid partnership” with Bud Light.
https://www.instagram.com/p/C2u-_ofgGJw/?utm_source=ig_web_copy_link
Fan reaction so far has been ruthless.
“Congratulations. When is your transition surgery?” one fan commented.
“Bud Light is trying so hard and you sold out, well done,” another wrote.
“It’s your first year as a woman too,” joked another.
“Dylan Mulshaney,” one person added.
In recent months, Bud Light has also signed Kid Rock and the UFC’s Dana White to win back loyal consumers who boycotted the beer over its acceptance of transgenderism.
Kid Rock helped start a boycott of Bud Light last year when he used a firearm to obliterate a case of beer.
Anheuser-Busch InBev will also launch a major Bud Light advertising campaign during this year’s Super Bowl.
After the Dylan Mulvaney disaster, Bud Light’s sales plummeted and Anheuser-Busch’s U.S. chief marketing officer left the company.
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