Chiefs Unveil 2026 Schedule in Unique Style

The Chiefs likely don’t need much help with their brand or attracting fans, but they went the extra mile on Thursday anyway.

Kansas City rolled out its 2026 schedule in a fun way, featuring actors Rob Riggle and Lisa Gilroy playing characters Bruce and Gail, mimicking an infomercial on a fictional channel called QVChiefs.

Interestingly, they weren’t the only stars of the video. Donna Kelce, the mother of renowned tight end Travis Kelce, also made an appearance, hinting at his participation in Peacock’s reality show, The Traitors.

The Chiefs promoted the video on X, quipping, “The 90’s have called. They want the schedule released back.”

The kickoff match against AFC West foes, the Broncos, included a $52.80 bottle supposedly filled with air from a mile high. Riggle, a dedicated Chiefs fan, grimaced when he opened it, while Gilroy jokingly claimed a horse had farted inside the bottle.

In a Week 3 game in Miami, the duo humorously sold a literal Hard Rock, a nod to the Dolphins’ Hard Rock Stadium, priced at $999.99—or free if fans could find a harder rock.

They also featured “Football Guy Starch” for a matchup against the Chargers, which included a character wearing Los Angeles coach Jim Harbaugh’s iconic khakis.

Not stopping there, Riggle and Gilroy took a light jab at the Jets with a product named “green-be-gone,” priced at just $6.99. Riggle added, “If you or a loved one wears green and feel the urge to spell out four-letter words, you may already be suffering from Gang Green,” before launching into a JETS JETS JETS chant, although Gilroy halted him.

For the 49ers game, Riggle featured a fake VHS tape labeled “The Faithfuls,” which had a picture of Donna Kelce. “America’s favorite mother was robbed of an intergenerational role on a reality show,” he remarked, reminiscing about her departure from The Traitors earlier this year.

Kelce appeared to promote her fictional show, stating, “Being a believer felt a little ridiculous, but now I can dominate the competition like I always do.”

After a challenging 6-11 season in 2025, the Chiefs are eyeing a stronger performance in 2026.

Travis Kelce is gearing up for his 14th season, and quarterback Patrick Mahomes is hopeful to return for Week 1 after recovering from tearing his ACL and MCL late last season.