Sacramento is looking to establish six additional areas where people can legally enjoy their drinks outdoors, with city officials hopeful that this will attract crowds and benefit local businesses.
On Tuesday, the City Council approved the latest proposal for Entertainment Zones, setting the stage for a vote on September 15.
The city believes that allowing bars and restaurants to be part of this initiative could lead to customers lingering longer and increasing their spending.
City staff have indicated that these zones aim to transform commercial streets into bustling hotspots, enhancing appeal for both residents and visitors while also supporting nearby establishments.
The proposed zones would extend through sections of downtown, Broadway, the Arena area, and Oak Park:
- 9th and I Street: from 9th to 10th Street, I to J Street
- 14th and Broadway: from 9th to 19th Street, X Street to Burnett Way
- 24th and Broadway: from 20th to 28th Street, X Street to 1st Avenue
- 24th and K Street: from 23rd to 25th Street, Jazz to Kayak Alley
- Arena: from 3rd to 7th Street, J to L Street
- Oak Park Triangle: from 34th to 36th Street, 2nd to 4th Avenue
This represents the third round of discussions around Entertainment Zones in just over a year.
Initially introduced in 2025, the concept allowed for the sale and consumption of to-go alcoholic beverages in outdoor public spaces during events like the Rainbow Festival and Terra Madre Americas at the Convention Center.
Now, city officials are keen on extending this festive atmosphere beyond the central city.
They argue that these zones would not only make commercial areas more attractive but also potentially increase revenue for bars and restaurants, which could, in turn, stimulate business activities in neighboring places. One report suggested that successful cities typically feature a lively social economy and that active participation from local bars and restaurants could significantly enhance customer spending.
Requests for new zones have arisen from various locations, including downtown, midtown, Broadway, and Oak Park.
Participants hope that this expansion can drive economic growth for local establishments, encourage activity in adjoining businesses, and enhance event experiences for everyone involved.
