State Farm often runs commercials during NFL games, but the insurance company will not run ads during the 2025 Super Bowl after the fires that devastated the Los Angeles area.
A State Farm spokesperson confirmed to the Post that the company faced criticism last year for its decision not to renew the insurance policies of 72,000 California property owners. State Farm has confirmed that it has canceled plans to air commercials during this year's Super Bowl on February 9th.
“State Farm, State Farm agents and our employees are all focused on assisting our customers affected by the Southern California wildfires in the midst of this tragedy.” a spokesperson said. “State Farm serves more than 8 million customers in California, more than any other insurance company, and has done so for nearly 100 years. , brings together the full power of our large-scale disaster response teams to help our customers recover, whether on the ground in LA or across the United States.
“We are proud to have a 90% customer contact rate. To date, we have received over 7,400 home and auto insurance claims, putting tens of millions of dollars back in the hands of our customers. These numbers will continue to rise as residents return and assess the damage.
“We remain firmly focused on providing support to the people of Los Angeles. As originally planned, there will be no advertising during the game.”
State Farm will offer renewals to home insurance policyholders affected by the fire that were previously scheduled to be discontinued, the company announced Wednesday. According to the LA Times.
State Farm has used NFL stars such as Patrick Mahomes and Aaron Rodgers in commercials in recent years, and has run ads during the Super Bowl, including last year, with former Twins co-star Arnold Schwarzenegger and Danny DeVito reunited for the ad. We featured a burning house.
Fox's 32nd commercial spot for this year's Super Bowl will reportedly cost $7 million each.
