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The Super Bowl is one of the maximum of marketing. This year, Google uses it to focus on small and medium -sized enterprises throughout the United States, which benefits artificial intelligence models.
As part of the 50 Stories, 50 States campaign, Google explains the effects of artificial intelligence on small businesses by featuring all 50 customer stories in all 50 states. Advertising appears next to the world's largest brand commercial, which drives millions of people for the desired broadcast time.
Joe Architect in Massachusetts, Salt in Yakobusen in Oregon, Nuts.com in New Jersey, and Bison coolers in Texas are one of the profiling companies with the use of Google Gemini.
It comes because AI stands on a central stage in a wide range of industries and everyday life. At the same time, China's DeepSeek has begun to catch up with US high -tech companies, promoting panic among politicians and investors.
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“I wanted to show what AI is possible in today's workspace, and how the actual business is using it,” said Harris Berber, the director of global marketing in the workspace. 。 “What is the better way for AI to show an unexpected way to support the actual business in the United States, rather than AI sharing their story?”
Gemini, Google's generated AI chatbot was known as BARD, but the WorkSpace Business and Enterprise Plan include a core function, so that customers write a subsidy proposal to the development of marketing copy. Until you laugh at the slide design, you can access any tools. I said.
Jeremy and Dennis Denson are co -founders of Bison Coolers, a family -run business that manufactures coolers in the United States. (Bison cooler)
Google stated that it was particularly emphasized in the effects of small and medium -sized businesses because it was an important propulsion of the US economy. According to Small Business Administration (SBA), more than 34 million small and medium -sized businesses in the United States account for 43.5 % of domestic production. It also accounts for 99.9 % of all businesses.
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“SMEs are the lifeline of our economic economy. We are proud of the fact that we know that we are supporting employment creation here,” said Bison Coolers' co -founder. Jeremy Denson said. “We have been able to save and create employment with both domestic plants, and it is very rewarding that we know that we contribute to both the local community and the economy. “
Denson stated that there is no resources for competitors because it is a small business owned by the company. His company offers a heavy duty cooler that is ideal for camping, hunting and ocean use. We manufacture all of the United States
Caesers Super Dome is preparing for Super Bowl LIX at Saess Super Dome, New Orleans, Louisiana, on January 16, 2025. (Cris Graythen / Getty Images / Getty Images)
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Denson stated that his company depends on the workspace and gemini, not only in marketing needs, but also more efficient.
“Use AI to create other opportunities to use marketing emails, products, post -social media posts, or to improve efficiency and quality.”
Despite the increase in manufacturing costs, it helped to maintain profitability.
“If you can achieve more things with a smaller amount, you can focus on strategies, product development, and driving growth,” said Denson.
Other companies vary from various industries. The other 50 businesses include Custard Stands in Webster Springs, West Virginia. The American Corn Hall League in Rockhill, South Carolina. Morgan lunch in Omaha, Nebraska, produces premium Japanese beef for global markets.
