Study Reveals Average Tenure of Renters
A recent study shows that renters average about four years in their current homes.
Among 2,000 surveyed American renters, 28% indicated they’ve been in their rentals for over seven years. Notably, baby boomers (41%) and Gen X (28%) tend to stay the longest compared to other generations.
The research, conducted by Talker Research for Lemonade, suggests that many renters are increasingly viewing their housing situation as a longer-term commitment. Around 62% of respondents mentioned they are either unlikely or not at all considering a move before the end of the year.
Interestingly, many renters don’t treat their living situations as temporary. Yet, there’s still a feeling of unease; 22% of participants admitted to having “commitment issues” and expressed a desire to relocate.
Furthermore, 32% of renters acknowledged that they browse housing listings online at least once a week—even if they’re not planning a move just yet. It’s become a routine for some, with 41% identifying their online browsing as a sort of new habit. On average, this kind of browsing takes about 30 minutes a day, with the peak time for exploring new homes typically around 2:06 PM.
In the search for personal touches, many turn to social media for inspiration on how to modify their spaces, with TikTok being the most favored platform among Gen Z (51%).
Sean Burgess, Lemonade’s chief claims officer, remarked, “Renters today navigate a tricky mix of uncertainty and aspirations. It’s understandable that many feel torn between wanting something new and not being ready to let go.” Respondents indicated that it generally takes three months to feel truly settled in a new place, and they usually decide on renewing their lease within six months of moving in.
To customize their rentals, 38% of renters admitted they might make changes, such as adding storage, even if it’s not explicitly allowed in their rental contracts.
On a lighter note, participants reported spending a weekly average of 35 minutes researching tenant-friendly decor tips. Some popular sources for ideas included Apartment Therapy (14%) and various DIY creators like Glenn Scott (10%).
Despite efforts to personalize their spaces, a concerning number have minimal investment in rental insurance—only 40% reported having it. In fact, 33% have experienced property damage while living in rentals. One tenant shared a story of $5,000 worth of belongings affected by lightning, while another recounted a robbery that resulted in a $15,000 loss.
Other respondents mentioned flood and fire disasters, with one individual describing how a broken water pipe flooded their apartment, resulting in significant losses without insurance. Among those who did not have insurance during past incidents, over a third (36%) found themselves without coverage for any related losses. For those insured when damage occurred, 31% said their insurance did not cover the losses, while the majority (68%) reported that it did help with some damages.
Burgess reflected on this by saying, “Backing out, moving on, creating your own space is a big part of growth. But it comes with risks—leaks, intrusions; unexpected things happen.”
Research Method
This survey of 2,000 American renters was commissioned by Lemonade and carried out online by Talker Research from May 22nd to May 28th, 2025.
