Elon Musk’s X Expands Lawsuit Against Advertisers, Adds Amazon’s Twitch as Defendant
Elon Musk's X Company, formerly known as Twitter, has named Amazon as a defendant in an ongoing lawsuit alleging that advertisers illegally conspired to boycott the platform and withheld billions of dollars in ad revenue. Added live streaming platform “Twitch”. business insider report Elon Musk's X Company announced it has expanded its legal battle against […]
Major Advertisers Return to Elon Musk’s X/Twitter After Ad Freeze
Some of X/Twitter's former top advertisers, including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, plan to increase their ad spend on the platform in 2024, albeit at a significant reduction compared to the previous year. It has restarted. ad week report After suspending campaigns on X (formerly Twitter) in November 2023 due to […]
‘Now it is war’: Elon Musk and X sue advertisers over illegal boycott that allegedly cost the company billions
X CEO Linda Yaccarino announced the lawsuit against advertisers after a House Judiciary Committee report uncovered illegal boycotts against the company. The report, titled “The Harms of GARM (Global Alliance for Responsible Media)”, details the activities of the Global Federation of Advertisers, which manages GARM and represents the world’s largest corporations and advertisers. According to […]
Dem Rep Casts Blame On ‘Big Money’ Advertisers For Squad Member’s Primary Defeat
Democratic Rep. Rashida Tlaib of Michigan on Wednesday blamed “big-money” advertisers for Missouri Democratic Rep. Cori Bush’s loss in the primary. Bush lost the primary to St. Louis County Prosecutor Wesley Bell on Wednesday, becoming the second of nine far-left House members to be ousted as a member of the “Squad.” After being pressed by […]
Elon Musk's X sues coalition of advertisers over boycott
Elon Musk’s X has sued a coalition of advertisers leading a boycott of the social platform, accusing the groups of conspiring to “jointly withhold billions of dollars in advertising revenue.” The lawsuit targets the World Federation of Advertisers and its Global Alliance for Responsible Media (GARM), which led a boycott of the platform formerly known […]
FCC advances proposal requiring political advertisers to disclose AI use
The Federal Communications Commission (FCC) on Thursday suggestion Require creators of political advertisements to disclose their use of artificial intelligence. The rules mean broadcast TV, radio and cable advertisers will be required to disclose their use of AI technology to generate sound and images amid concerns that the rapidly advancing technology could be used to […]
Advertisers, business groups want 'significant changes' to data privacy bill
Business and advertising groups are calling for “significant changes” to a landmark data privacy bill that is due to be revised on Thursday. House Energy and Commerce Committee Chairwoman Cathy McMorris Rodgers (R-Wash.) and Rep. Frank Pallone (R-N.J.) said last week: Discussion Draft The bill would include a number of provisions, including allowing individuals to […]
Elon Musk Tries to Win Back X/Twitter Advertisers at Cannes
Tesla CEO and X/Twitter owner Elon Musk tried his best to repair his deteriorated relationship with the advertising industry while attending the Cannes Lions International Festival of Creativity on Wednesday. Bloomberg Reports The event, which brought together some of the advertising industry’s most powerful executives in the south of France, became a focal point for […]
Musk looks to bring advertisers back to X after ‘go f— yourself’ comment
Panelists Al Root and Jack Otter discuss how Tesla shareholders voted to reinstate a roughly $50 billion compensation package on Barron’s Roundtable. Billionaire Elon Musk The company on Wednesday encouraged advertisers to return to X, formerly Twitter, after a wave of brands pulled out of the platform over concerns about content moderation and anti-Semitic posts. […]
Elon Musk walks back 'go f‑‑‑ yourself' comments to advertisers
Elon Musk on Wednesday walked back harsh comments he made about advertisers in November, when he told the advertising industry to “fuck off” after several agencies pulled spending on his social media platform, X. “It’s not aimed at all advertisers,” Musk said Wednesday in conversation with WPP CEO Mark Read at the Cannes Lions advertising […]