France is selling scratch-and-sniff baguette stamps — but local bakers are causing a stink
Are these stamps toast? France has released a scratch-and-sniff stamp featuring a baguette, but bakers complain that the stamp doesn’t adequately capture the yeasty smell of freshly baked bread. “You just rub the stamp like this with your fingernail,” postal worker Clarice Briend said. today“It smells like bread, baguettes.” But Jeanne Barélet, manager of Léonie […]
France Reveals Scratch-and-Sniff Stamp to Celebrate the Baguette
The French Post Office is offering scratch-and-sniff stamps that highlight the beautiful scent of this country’s beloved baguette. The 1.96 euro stamp was unveiled on Thursday and its “bakery scent” comes from microcapsules contained in the ink, France 24 said. report on friday. stamp image show Each one has a small baguette tied with a […]
Bread king of Paris rises to the top in annual baguette contest: ‘A lot of love’
A new bread king in Paris has been born. Xavier Netri came out on top out of 172 contestants and was announced as the winner of the 31st Grand Prix de la Baguette earlier this week, according to the Associated Press. Netry, who has been baking for 25 years, is head baker at Utopy bakery […]