Celsius faced allegations of a deceptive health marketing strategy in a recent lawsuit.
A woman from Washington has filed a lawsuit against Celsius, claiming that the energy drink company misled her through what she describes as a “health-washing scheme.” Phrases such as “accelerates metabolism” and “improves function” are cited in the lawsuit. This latest suit, which aims for class-action status, was lodged in federal court in Washington against […]
For college football enthusiasts, “no fall weddings” is not just a joke or a marketing tactic, it’s a way of life.
Despite the sizzling temperatures and ongoing weekend pool parties, fall is just around the corner, bringing with it the start of college football season. Fall has earned a reputation—some might even call it infamous—as a prime wedding season, and it’s not hard to see why. The weather is usually pleasant, the trees boast beautiful colors, […]
Ferrari’s Marketing Head Resigns Following Electric Car Incident
Ferrari’s Marketing Chief Resigns Following Criticism of Electric Car Launch Ferrari’s chief marketing and commercial officer, Enrico Galliera, has announced he will resign after nearly two decades at the company. His decision comes shortly after the automaker faced backlash over its first electric vehicle, the Luce. Galliera is set to leave in July, with Massimiliano […]
Secretive companies are marketing access to your smart TV and its information.
Smart TVs as Nodes in a Data Economy Many well-known smart TV brands, such as LG and Samsung, enable third-party apps on their devices. These applications typically come with a software development kit (SDK) that continuously operates in the background once installed. After you connect your TV to WiFi and leave it idle, it can […]
Caitlin Clark surpasses LeBron James in jersey sales, highlighting the WNBA’s marketing issues.
WNBA Marketing Ignoring Caitlin Clark Amid Impressive Sales There’s been some chatter about whether the WNBA could capitalize on the kind of star power Michael Jordan brought. Interestingly, the league’s marketing team decided not to include Caitlin Clark in promotional materials for key Indiana Fever games. It’s quite ironic, really. Recent sales data from Fanatics […]
Apple settles class-action lawsuit for $250M regarding Siri AI marketing claims
If you recently bought a new iPhone, lured by Apple’s promises of a more intelligent Siri, you might want to proceed with caution. Apple has agreed to a $250 million settlement in a class action suit claiming it misled customers about new features in the Apple Intelligence and Siri. This lawsuit is centered on the […]
Cameron Brink indicates that her white and blonde appearance offers her an advantage in marketing compared to other WNBA players.
Cameron Brink’s Third WNBA Season: A Fashion Advocate This weekend, Cameron Brink kicks off her third season in the WNBA as a forward for the Los Angeles Sparks. While her skills on the court have propelled her to fame, she’s also making headlines for her distinctive fashion sense off the court. Brink’s rising prominence has […]
Chicago increases hotel taxes to finance tourism marketing efforts for Choose Chicago
Chicago Increases Hotel Taxes Amid Tourism Push Just when things in Chicago seemed like they couldn’t get any more bizarre, a new development has surfaced. The city is set to raise hotel taxes in an effort to boost tourism. Ordinance 2026-0022544 aims to take hotel taxes from 17.5% to 19%, with the extra funds directed […]
Chicago increases hotel tax for tourists to 19% to enhance tourism marketing budget
Chicago City Council Approves Increase in Tourism Tax The Chicago City Council has decided to raise tourism taxes, aiming to boost marketing programs for tourists. Specifically, an ordinance has been voted on that raises the lodging tax for hotels in the area from 17.5% to 19%. This figure includes various city, county, and state taxes. […]
Disney’s ‘Snow White’ movie lost $170 million, not counting marketing expenses: One of the biggest financial failures in Hollywood history
A year after the release of Disney’s live-action remake of Snow White, reports indicate that the film went over its initial production budget, totaling $336.5 million. While U.S. studios generally keep financial details under wraps, the British government offers substantial tax incentives for movies shot in the UK, where Snow White was filmed. Considering the […]