Audemars Piguet and Swatch ‘Royal Pop’ launch leads to chaotic scenes, pepper spray, and arrests in shopping centers
Surprising Collaboration in the Watch World In watch collecting circles, the term “Holy Trinity” refers to three of the most prestigious and historically significant brands: Patek Philippe, Vacheron Constantin, and Audemars Piguet. Known for their unwavering quality, craftsmanship, and rich traditions, these brands often overshadow others, like Lange & Söhne and Breguet, even though those […]
China Criticizes Swatch for ‘Slanted Eyes’ Advertisement
Swatch Apologizes for Controversial Ad in China On Saturday, Swatch, a Swiss watch company, created a stir with an advertisement featuring a model who used his fingers to pull back his eyes. Despite the model being Asian, many Chinese social media users found the ad offensive. The company addressed the situation via a post on […]
Swatch expresses regret for ‘slanted eye’ advertisement following criticism in China
Over the weekend, Swiss watchmaker Swatch issued an apology after pulling an advertisement that featured a pose described as having an “inclined eye”. The images from its Swatch Essentials collection faced backlash online in China, with many accusing the brand of echoing racist stereotypes regarding Asian eyes. As a result, Swatch’s shares dropped by 4% […]