The target announced on Friday that it will reduce the DEI policy. This is a major shift for LGBTQ and minority defenders who have been speaking frankly as the so -called “waking up” attacks have increased.
According to the internal memo obtained by post paper, this retailer, based in Minneapolis, Minnesota, has ended his three -year goal of diversity, fairness, and comprehension, and has stopped reporting the corporate equal equal index of the human rights campaign. It was announced.
The target is also a reduction in products from blacks and minority management companies as the retailer has reduced the LGBTQ pride collection since the miserable launch, which was hitting the selling of customers. He said that the program was abolished.
“The next chapter of our strategy has been shaped by long -standing data, insights, listening, and learning,” said Kierra Fernandez, chief of Target's community impact and equity category. I mention it in the memo.
“And, as a retailer that provides services to millions of consumers every day, we understand the importance of focusing on evolving external environments in the future and in the future. This is all. She adds to the growth of the target and wins together.
The three -year DEI goal of the target includes employment and promotion of more women and minority employees, and more diverse suppliers, including companies owned by colors, LGBT, LGBT, and disabled people. It was included.
Wal -Mart, Meta, and McDonald's have recently withdrawn their efforts to DEI due to conservatives, and companies such as John Dia, Tractor Supply, and Harley Davidson, which have a great presence in red states. is.
In response to the killing of George Floyds in 2020 and the subsequent black lives Matter protests, major US retailers have strengthened their diversity.
However, the Supreme Court ruling in 2023 in the aggressive discrimination measures based on races in university enrollment has gained the momentum for conservative organizations to lit a company based on the DEI policy.
The target of about 2,000 stores nationwide and with more than 400,000 employees is one of the largest retailers who succumb to conservative pressure.
And it is completely reversed from the “awakening” image of the target.
Just two years ago, the retailer spurred anger when launching the “Pride” clothing collection, including LGBTQ friendly supplies for children.
This week, President Trump asserted the support of the “performance -based” policy and poured the fire into the fire.
President Trump signed a presidential decree on Monday, the first day of his inauguration, aiming to abolish all DEI's duty and policies throughout the Federal Government.
The following day, he ordered all the federal staff to take paid leave while the administration was working on the office closure.
Large retailers are also facing the pressure from online activists, such as the conservative Robbie Starbac, who claimed a victory against many companies, including Wal -Mart, have retreated their efforts to DEI. 。
Immediately after the news that the target has withdrawn the DEI policy, Starbucks published in X: With emoticons of fire, “Big victory comes”.
“It's leaked, but I'm creating a video now,” he added.
