Tesla Unveils Cheaper Cybertruck Variant Amid Struggling Sales

Tesla has announced a price cut for its Cybertruck, particularly targeting its most expensive model, as the company faces challenges in attracting buyers for its pickup trucks.

The Cybertruck, which CEO Elon Musk once positioned as a cutting-edge competition to traditional pickup brands like Ford, has been hampered by a series of recalls and concerns over its quality, causing many potential customers to look elsewhere.

Now, the dual-motor all-wheel-drive variant is priced at $59,990, marking it as Tesla’s most affordable Cybertruck to date.

In a response on X regarding this new variant, Musk indicated that this price would be available for only the next ten days.

Details on pricing beyond this promotional period haven’t been provided, and Tesla hasn’t clarified when approached for more information.

Previously, the Cyberbeast was priced at $114,990, now dropping to $99,990.

This price reduction also comes with the discontinuation of the model’s “luxury package,” which had offered enhanced features like supervised full self-driving and complimentary access to the Supercharger network.

This package was added last August when Tesla raised prices.

Furthermore, Siddhant Awasthi, who led Tesla’s Cybertruck program, resigned from the company last November as sales dwindled.

Continued Struggles

Musk seems to be redirecting his focus from electric vehicle production toward robotics and self-driving technology, reshaping Tesla’s core business approach.

Sales at Tesla have been declining as competitors gain market share and there have been fewer innovative models launched recently.

Additionally, Musk’s controversial political statements and the removal of electric vehicle incentives might also be contributing to the decreasing customer interest.

Since September, when the federal $7,500 tax credit was cut off, the entire EV market has experienced a slowdown.

To counteract these challenges, Tesla’s 2026 strategy includes making price cuts to attract budget-conscious consumers.

However, analysts caution that introducing more low-cost vehicles could put pressure on profit margins unless Tesla manages to reduce manufacturing costs and enhance revenue from software services.

Recently, Musk shared that the company plans to cease production of the Model X SUV and Model S sedan, diverting resources at its California plant to humanoid robot manufacturing.