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The internet has turned us into zombies

The Internet spreads like a virus. As it becomes more ubiquitous, so does its impact. The same slang was shared in all 50 states due to the influence of social media, the same arguments were repeated online by people in different parts of far-flung states, and gradually the same attire became almost universally adopted. became. The Internet is a widespread cultural homogenizing force, much like the spread of English through the British Empire, only the Internet is far more powerful.

As recent lockdowns have proven, we can work, eat, sleep, entertain and socialize without leaving our homes. As phones swallowed up paper maps, calculators, cameras, and more, the Internet began to consume more and more of the previously physical elements of human life. Social media is used by many people as a substitute for, rather than a supplement to, physical social interaction. Amazon will soon complete the eradication of brick-and-mortar retail. What kind of person does the life we ​​live within the framework of the Internet shape?

You can find a lot of differences between different subcultures on the internet. Online political factions and subcultures differentiate themselves by using niche memes to create exclusivity and barriers to entry. The Sovietophile side of X does not use the same memes as the traditional Catholic side of X. However, this seeming uniqueness is deceptive. This is because it rarely represents true individual thought, but rather conformity to a subset of the culture. The very structure of online spaces promotes congruence of thought through the same mechanisms, no matter which extraterritorial domain they belong to.

strive for likes

Suppose you have an X account. Posts receive instant “like” feedback and reflect what others want to see and hear. Posting doesn’t happen in a vacuum. Unlike a novelist who writes quietly in the confines of a room, the author of X receives an immediate response to his work. Every “like” affirms his social value and encourages structured messages as well. He wants to chase that feeling when he sees another notification, that little “zap” of joy. In an attempt to replicate his previous success, he has been posting similar content in a similar format, almost inevitably derived from identical thought patterns.

As social beings, the urge to seek approval from others is nothing new. However, the pervasiveness and constant presence of the Internet as a social reality teeth new. Because people participate in society, they change their minds in response to social pressures, whether on the toilet, at a red light, or while sitting alone in bed. Solitude is a region of retreat, similar to the way tectonic plates are slowly chewed away by the earth, turning into magma and being replaced. By the panopticon we opted into.

Originality comes with risks and often leads to disappointment. Beliefs that are more idiosyncratic are less likely to be highly regarded by many people because they are less likely to resonate and be shared. Cycles of affirmation force the perpetuation of similar statements and opinions. To combat cognitive dissonance, the mind accepts beliefs expressed in public as real. These pressures are present in nearly every conscious moment of the slouching social media addict, an increasingly common human type.

As the online world occupies more space in social space, conformity becomes more important. As social interactions are relegated to online spaces, approval from others online becomes more important for psychological well-being. Facebook, X, and Instagram become outlets for stream-of-consciousness cultivated by an obsession with “likes.” Relying on approval from your online peers limits your thinking possibilities. Those with political clout, such as the hackneyed conservative commentator or the shrill and domineering liberal commentator, will risk their livelihoods by changing their opinions in fundamental ways. The public, as well as the pundit class, are under increasing pressure.

Regular users of social media run the risk of losing acceptance in their online community, even in their niche, by deviating too much from what is considered an acceptable opinion in their space. This is the construction of human psychological hives, the reduction of humans to bees who are all too happy to exchange personal thoughts for the acceptance of the community. This is due to the incentive structure created by his online social world with its instant feedback loop of rejection and approval. Not only is the nest always present, but the signal is transmitted instantaneously, allowing for rapid training. Pavlov trained dogs to salivate when a bell was rung by combining the stimulus of a bell with the presentation of food, and by matching the notification symbol on almost every social media platform to the shape of a bell.

Negative comments, praise, likes, and all this feedback are available the moment they occur, allowing for more effective cognitive training. Receiving social feedback truly rings a “bell.” This creates a powerful psychological connection that changes a person’s thinking and cognitive behavior. Beliefs expressed for the fundamental purpose of gaining approval become held wholeheartedly, and little joy is derived from questioning the beliefs necessary to gain acceptance within the community. As a result, you end up adopting a particular framework of thinking that was not of your own making. This environment is increasingly replacing the physical world in terms of where the majority of social interactions take place, and this is having dire consequences for the stability of people’s relationships with others and themselves. Masu.

digital community

Shironosov/Getty

Communities once existed in physical locations, consisting of a patchwork of people belonging to a particular environment. The social environment in which pre-Internet people grew up was rooted in commonalities that extended across the globe, beyond common interests in product lines, fetishes, or ideological commitments.you were from place, And the location was important because the people you talked to, played with, fought with, and dated were all from the same place. In these physical spaces, your history with others matters in a way that doesn’t exist online. Memories of time spent with people in physical spaces remain vivid in the mind. Such memories evoke sensations and hold more emotion, so a person’s history and reputation in the actual community are less fragile than a single wrong opinion can shatter. Today is a different story.

In modern conditions, there are few stable foundations for community acceptance and moral certainty. The mainstream views held by many in 2000 (for example, that marriage is strictly between a man and a woman) became deadly to touch within a few years. The foundations of social and moral acceptance online are built in sand. To maintain their standing within the online community, people must constantly update their opinions. Each time a belief is revised, there is less resistance to further changes. Convictions become doodles on Etch A Sketch and are at risk of being quickly erased. Online interactions, despite how dramatically they shape us, still lack an impression of reality, so preserving one’s reputation in the face of controversy requires interactions with others are less important. People don’t think about little profile pictures spouting their opinions in writing the same way they think about real people.

Also, unlike a real community, a person’s behavior, temperament, and all the inexpressible traits that form the essence of a person are largely irrelevant. Authenticity is what is posted online and is largely a selective representation.it’s not yours do; That is you To tell This is important in modern “community.” Therefore, in the online world, approval means consent to a large extent. The spread of flattery is like a virus. And you are trained to love it like a drone in a nest.

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