Recent research has highlighted tornadoes as the most terrifying natural disaster.
A survey of 2,500 Americans, evenly split across various regions, revealed that 46% find the threat of tornadoes more frightening than tsunamis (43%), earthquakes (35%), or hurricanes (33%).
People in the Northeast seem quite confident when it comes to preparing for heat waves, droughts (68%), and even blizzards (63%). However, only 42% expressed readiness for earthquakes, and even fewer—38%—felt prepared for a tornado.
In the Midwest, there’s a noticeable sense of urgency regarding tornado warnings, with 62% not ignoring them, but concern is lessened when it comes to wildfires (33%) or mudslides (27%). On top of that, only 43% of Americans feel ready for potential flash floods, despite an uptick in their occurrences.
This survey, conducted by Talker Research for Master Lock, prompted respondents to reflect on their level of preparedness for disasters. Interestingly, 46% admitted they were not sufficiently prepared for severe events, while only 14% considered themselves “disaster veterans,” with a slightly higher proportion—19%—from the Southeast identifying as such.
Most participants have faced natural disasters, indicating an average experience of four such events in a lifetime. When discussing their experiences, some felt that the type of disasters they encounter is somewhat predetermined by their location. One Floridian noted the constant need to prepare for hurricanes, always stocking up on essentials before the season.
Others, however, shared stories of unexpected challenges. A participant from New Jersey recounted being unprepared during Super Storm Sandy, which speaks volumes about the unpredictability of these events.
The key areas where individuals felt unready included a long-term power outage (47%), witnessing destruction (39%), and the duration needed to regain a sense of normalcy (36%). This points to not only the immediate but also the prolonged aftermath that catches many off guard.
In terms of overall perception, 51% of those surveyed believe severe weather is becoming more frequent, with 37% noting an increase in harsh weather events. Remarkably, 80% feel more aware of natural disasters compared to a decade ago. Yet, 61% are convinced they’re more prepared today for these occurrences.
Interestingly, 31% of respondents reported having lost important possessions or documents due to severe weather. This reflects a gap between perceived preparedness and actual readiness.
When severe weather is forecasted, 21% gather their families and pets to evacuate, while 14% head to designated safe areas. Others begin preparing their homes, with 11% focusing on essential items they may need on the way out. About half (46%) correctly distinguish between weather monitoring and warnings.
On most days, the average American checks a weather app three times, but when bad weather is anticipated, that can spike to five times. Unfortunately, 30% of respondents lack a disaster preparation plan, and only 28% are specifically preparing for tornadoes. Planning for other events like heat waves (22%), hurricanes (21%), or flash floods (19%) is even less common.
A significant finding shows that only 17% keep important documents and valuable items stored safely in water and fire-resistant conditions, indicating a broader failure to adequately prepare for natural disasters. As weather patterns evolve, experts emphasize the importance of taking proactive steps to safeguard against these unpredictable events.
What is the most frightening natural disaster?
- Tornado – 46%
- Tsunami – 43%
- Earthquake – 35%
- Hurricane – 33%
- Wildfire – 30%
- Flash flood – 26%
- Heat wave or Drought – 6%
- Blizzard – 4%
- Landslide – 4%
Research method:
Talker’s survey included 2,500 US adults, evenly divided by region (Northeast 500, Southeast 500, West 500, Midwest 500, Southwest 500), commissioned by Master Lock and conducted online by Talker Research from July 17 to July 21, 2025.
