Tiger is said not to change his stripes, but Woods may have to.
According to court filingsTiger Woods' apparel brand Sunday Red has “illegally taken over” the company's logo. Tijaera company that makes cooling products for athletes.
The application was filed with the U.S. Patent and Trademark Office on Wednesday, September 25th.
After parting ways with Nike after a 27-year relationship, Woods founded Sunday Red with support from TaylorMade Golf.
The company had filed a trademark application for the logo — a nod to Red Woods' signature game-day wear and his 15 career major wins — but said it would file a trademark application for the logo before moving forward. Needs to be resolved.
According to a report from CNBC“SDR, TaylorMade, and Tiger Woods' actions blatantly disregard Tigerair's long-protected marks, brand, and identity and violate federal and state intellectual property laws,” the company said in a court filing. , ignoring the consumer confusion their actions cause.''
“SDR's application should be denied,” the application concludes.
In response, TaylorMade told CNBC: “We have full confidence in trademark securitization.”
A spokesperson for Woods declined to comment.
Trademark attorney Josh Gerben told CNBC he hopes the case can be resolved before heading to trial.
“[Tigeraire] “There will likely be an opportunity to negotiate with Tiger and TaylorMade in the future to see if there is a solution,” Garven said. “By filing this appeal, portable fan companies essentially get a seat at the negotiating table.”
Sun Day Red must win a lawsuit against Tigeraire before it can register its trademark.
The company must respond to the objection notice within 40 days.
