Tom Hanks has warned fans about false advertising using his name, likeness and voice for “miracle drugs,” claiming that the companies are using artificial intelligence to deceive consumers.
Hanks shared the “PSA” on Instagram on Thursday.
“There are multiple ads on the internet using my name, likeness and voice to promote miracle cures and magic bullets,” Hanks said in a statement. “These ads have been fraudulently and AI-generated without my consent.”
'Beetlejuice' star says AI can't 'recreate' Hollywood director Tim Burton's vision
Tom Hanks has starred in several projects that use artificial intelligence, including “Polar Express” and “Here.” (Taylor Hill/FilmMagic/Getty Images)
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“I am in no way associated with these posts, works, treatments or the spokespersons promoting these treatments,” he continued. “I have type 2 diabetes and only consult with specialists regarding my treatment. Don't be fooled. Don't be fooled. Don't lose your hard earned money.”
Tom Hanks has warned fans about an AI using his name and likeness to promote “miracle cures.” (Getty Images)
“These ads were fraudulently created through AI, without my consent.”
The actor alleged that companies were using his image to promote “miracle drugs.” (ANGELA WEISS/AFP via Getty Images)
Hanks warned his fans about a dental company scam in October, urging them to “be careful.”
“There is a video circulating that uses an AI version of me to promote a dental treatment plan. I am in no way associated with it,” he wrote on Instagram at the time.
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Country music star Rainie Wilson also warned fans during her testimony before Congress about companies using celebrities' likenesses to promote products through AI.
Rainie Wilson spoke to Congress about AI earlier this year. (Getty Images)
Wilson said her likeness has been used to promote diet gummies, but as an artist with a young following, she insisted she would never endorse the product.
“A lot of kids look at me, a lot of girls and boys,” she explained to a congressional committee in February. “I want to inspire them to be happy with who they are and to love themselves. And I would never do that.”
“But at the end of the day, people are like, 'I have to see it to believe it.' And they have seen it, and they believe it.”
Country music star Rainie Wilson claims her name and likeness was used to promote weight-loss gummies without her permission. (Getty Images)
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Wilson also alleged that AI was being used to generate vocal content for musicians in “questionable settings” and to sing lyrics “that musicians would never write.”
Rainie Wilson testified before Congress about the use of AI in the music industry. (Getty Images)
“I use my music and my voice to tell stories and connect with my fans and help them connect with each other. My art is unique and literally myself — my name, my likeness, my voice,” the “Heart Like a Truck” singer said. “No need to say You know how devastating it is to have your name, likeness and voice taken away and used in ways you could never imagine or forgive. It is simply wrong.”
“There aren't many things in life we can control, but making decisions about how we use ourselves and our own unique qualities should be one of them,” she added. “I'm excited about the many ways artificial intelligence can be used to help people, but I'm uneasy about it being used to take away individual rights.”
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