Tom Hanks has warned fans not to be “duped” or fooled by fake artificial intelligence (AI)-generated adverts featuring his likeness.
“There are multiple advertisements on the internet using my name, likeness and voice to promote miracle cures and medicines,” Hanks wrote to his more than 9 million followers on Thursday.Instagram Posts.
“These ads were created without my consent, fraudulently and through AI,” the “Forrest Gump” star said in a post, which he titled “A Public Service Announcement from Tom Hanks.”
“I am in no way associated with these posts or any of the products or treatments or any spokespeople promoting these treatments,” the 68-year-old Academy Award winner said.
“I have type 2 diabetes and only consult with specialists regarding treatment,” he said, issuing a warning message.
“Don't be fooled. Don't be fooled. Don't lose your hard-earned money,” Hanks said.
Other performers have also spoken out against the unauthorized use of their likeness using AI.
In May, “Black Widow” star Scarlett Johansson said she was “shocked” and “angered” by ChatGPT's introduction of a voice AI assistant, which she claimed was “eerily similar” to her own voice.
Last year, lawmakers introduced a bipartisan bill called the Cultivate Originals, Cultivate Arts, Keep Entertainment Safe (No Counterfeits) Act, whose goal is to hold individuals and companies responsible for creating unauthorized digital replicas of performing people accountable.
