Trump’s Success with Hispanic Voters in 2024 Election

In the 2024 election, President Trump garnered the support of over half of foreign-born Hispanic voters. Despite this, former Vice President Kamala Harris would have still secured more votes among all eligible voters surveyed, marking a significant victory analysis released on Thursday.

A reported 51% of naturalized Hispanic voters indicated they chose Trump over Harris, as highlighted by a recent study from the Pew Research Center.

During his campaign, Trump focused on strong immigration policies at the southern border, surpassing Harris by 3 percentage points among foreign-born Hispanic voters, which was a notable increase of 12 points since 2020.

Previously, in the 2020 election, Trump lost the Hispanic vote to former President Joe Biden, receiving only 36% compared to Biden’s 61%. This time, however, Trump made advances, gaining 48% of the Hispanic demographic against Harris’s 51%.

For context, in his first presidential campaign back in 2016, Trump managed just 28% of the Hispanic vote.

The analysis from Pew Research, which included around 9,000 voters after the 2024 election, indicated that Trump’s voter coalition has become more racially and ethnically diverse than ever. Notably, he gained support from 15% of Black voters—an increase from 8% in 2020—and 40% of Asian voters, up from 30%. His support from white voters remained steady at 55%.

Pew noted that participation among eligible voters was consistent at 66%, showing higher turnout than the previous election cycle.

Even if every eligible citizen had cast their vote, the analysis suggested that Trump would still emerge victorious in the 2024 presidential race. Among those who did not vote, 44% expressed support for Trump, while 40% favored Harris.

If those non-voters had participated, Trump’s margin of victory would have widened from 1.5% to 3%. Ultimately, Trump’s victory of 49.7% to Harris’s 48.2% marks him as the first candidate to win more electoral votes (312) than he did in 2016.