ALP, rapidly gaining traction in the nicotine pouch field, unveiled its new Frontier Collection on Tuesday. This limited edition line draws inspiration from the determination, freedom, and resourcefulness emblematic of the American frontier.
The Frontier Collection—representing a fresh phase for ALP—features three new flavors: Sunset Mango, Cowboy Coffee, and Campfire Cinnamon. By blending ALP’s signature tobacco-free nicotine pouches with flavors that resonate with Old West culture, this collection stands out.
Exclusively available through ALP’s direct-to-consumer platform, the collection also introduces nicotine concentrations of 8mg and 4mg, offering adult consumers more choices within ALP’s 3-12mg range.
To bring the Frontier Collection to life, ALP collaborated with creator Dave “Heavy D” Sparks and his team to create a campaign film that is quite ambitious for this market. The film showcases a cowboy, Chance Gilliland, along with a live horse roundup and features a Black Hawk helicopter.
The frontier was never a place. It was a way of thinking. There are no roads. There are no rules. No permission is requested.
It’s just Open Country, a quality can, and the kind of flavor that earns its place.
Introducing the ALP Frontier Collection – Campfire Cinnamon, Sunset Mango, and Cowboy Coffee.
Built to last. The hit is different. no… pic.twitter.com/VqW2Uw4vBo
— Alppouch (@alppouch) August 18, 2026
Rather than using typical studio-style promotional spots, the film highlights authentic landscapes, real horses, and genuine riders, positioning ALP products within the great outdoors.
“The frontier was never just a place; it’s always been a mindset,” stated ALP’s CEO and co-founder Lorenzo de Plano. “It’s about forging your own path, embracing the unknown, and not waiting for anyone’s approval.
“This philosophy has always been woven into the fabric of ALP. This collection, which takes cues from Cormac McCarthy and Taylor Sheridan, embodies that essence through new flavors, fresh strengths, and an inventive identity that feels uniquely ours. We’re looking forward to presenting our latest offerings and reaching out to new markets that have yet to be tapped.”
