Two companies have agreed to deal with mixed martial arts fighter McGregor after a jury in a civil court last week ruled that he should pay about 250,000 euros (about $257,000) to a woman who accused him of raping her. ended the relationship.
Proximo Spirits, owner of Irish whiskey brand Proper No12, will no longer feature McGregor's name or photo on its drinks.
The company told the Irish Independent that it “no longer plans to use Mr McGregor's name and likeness in the marketing of the brand.”
Video game developer IO Interactive has also ended its partnership with McGregor, who played the role of a fighter in the game Hitman.
In a statement regarding We cannot ignore opinions.” Meaning. As a result, starting today, we will begin removing all content featuring Mr. McGregor from our store shelves. ”
The verdict follows last Friday's verdict in a civil case that alleged Nikita Hand “brutally raped and assaulted” McGregor in a Dublin hotel penthouse in 2018.
Ms Hand suffered severe bruising from the alleged assault after a night of partying and said she was suffering from post-traumatic stress disorder.
McGregor, 36, testified that he never forced the woman to do anything against her will and said the woman fabricated the charges after the two had consensual sex.
After nearly six hours of deliberations at the High Court in Dublin, a jury of eight women and four men found him liable for assault.
