Victoria’s Secret Embraces a New Era of Boldness

Victoria’s Secret is shifting back to a more daring image, and according to its new CEO, that’s nothing to be ashamed of.

The well-known lingerie brand recently expanded its Risqué underwear collection. CEO Hillary Super, appointed last year to revitalize the brand, describes this move as a sign of being “very indifferent and sexy.”

Just six years ago, the company pulled away from its sultry image, even canceling its iconic fashion show for five years. This change was largely influenced by the #MeToo movement and the fallout from the Jeffrey Epstein scandal.

Now, it seems Victoria’s Secret is revisiting its roots.

“The brand lost a bit of its essence,” Super mentioned in an interview. “That decision stemmed from fear.”

Her predecessor, Martin Waters, who stepped down last year, admitted to similar sentiments. “When I took on the role, Victoria’s Secrets often felt inappropriate and lacking vibrancy, so I had to address those issues,” Waters explained. “But times are changing, and I support Hillary’s approach.”

This summer, the $6.2 billion company unveiled a bold campaign featuring items like garter belts, thigh-high stockings, barely-there bodysuits, and lacy corsets.

Interestingly, the campaign also highlights a plus-size model.

Super hinted that the reintroduced Victoria’s Secret Fashion Show, scheduled for October 15, may feature fewer supermodels this time around.

“What defines a modern angel?” she pondered. “Is it still the supermodel? Those are the discussions we’re having.”

This raises a discussion: Critics argue that Victoria’s Secret may never fully break free from a past that largely overlooked everyday women.

“The message is evident. We’re embracing sexy, but we’re growing to better serve our diverse customers,” Super stated during a recent earnings call.

Billionaire Les Wexner, who transformed Victoria’s Secret into a retail giant, found himself under scrutiny due to his ties with Epstein, leading to significant shifts in the company.

“Given the current political landscape and the rising celebration of femininity in various circles, it’s no surprise that Victoria’s Secret is poised to reclaim its sexy image,” noted Susan Scafidi, founder and director of the Institute of Fashion Law.