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Victoria's Secret & Co. and Google Cloud have announced a multi-year partnership that will enable the popular retailer to create personalized shopping experiences using Google's artificial intelligence technology.
Chris Rapp, chief customer officer at Victoria's Secret, said of the partnership, “The integration of Google Cloud's AI and generative AI technologies will not only improve the online shopping experience for our customers, but will also enable our internal teams to “It will enable us to drive innovation across business functions.” According to a report by PR Newswire.
The partnership will see Victoria's Secret leverage both Google Cloud AI and generative AI to power online shopping for customers. As part of the deal, Victoria's Secret may use the new technology to develop new AI-powered generative conversational assistants and AI chatbots that provide personalized recommendations to shoppers. be.
“This is probably one of the most productive and least harmful business uses of AI models to date.”
Christopher Alexander, chief analytics officer at Pioneer Development Group, was not surprised by the development, telling Fox News Digital that “AI assistants will be one of the most important technology products of 2024.” .
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On October 4, 2013, the Victoria's Secret lingerie and women's clothing store opened in San Francisco's Union Square shopping district. (Robert Alexander/Getty Images)
“AI that supports consumers looks at all available data about users and recommends products and services to better customize their experience,” Alexander said. “This is very similar to how digital advertising has become very effective at predicting which ads will appear on the most relevant products, but only on a completely personalized level. This is an incredibly effective use of AI to help people become more comfortable using technology. “
Alexander believes consumers “could see a lot more” of these types of partnerships in the future, a sentiment echoed by Aiden Buzzetti, president of the Bull Moose Project.
“Chatbots selling lingerie products… This is now an AI world, and we’re just living in it.”
“The main benefit for store employees is being able to guide the preferences of people who come into the store and try on clothes, but this is an experience that is difficult to recreate on a screen. We want to improve customer satisfaction and limit returns. “It makes sense that companies that want to improve customer satisfaction will want to improve customer satisfaction,” Buzzetti told FOX News Digital. “This is probably one of the most productive and least harmful business uses of AI models at this time.”
The reason AI is so effective at improving that experience is because of its information processing capabilities, argued Samuel Mangold-Renett, staff editor at The Federalist.
During launch, Google Bard's web pages are displayed on your screen using Google AI on your mobile. (Jonathan Rah/NurPhoto via / Getty Images)
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“AI can significantly reduce the time required to process logistics information. It can also process customer information along with inventory data more effectively. In fact, it can eliminate customer service intermediaries and It's just that,” Mangold-Rennette told FOX News Digital.
Victoria's Secret has hailed the partnership with Google as a “new era” for its business, saying it will improve the customer experience and “not only streamline our operations, but allow us to better meet the needs of our customers and employees.” I believe it can be done.”
But not everyone believes in such AI partnerships, and John Schweppe, policy director for the American Principles Project, told FOX News Digital that people are “not prepared for what the AI revolution will bring. “We are not adequately prepared,” he said.
“Chatbots selling lingerie products, personal assistants yelling at you to eat your vegetables, AI-powered cars that refuse to aim for 60 out of 55. This is now an AI world and we live in it. It's just there,” Schweppe said.
Carefully selected products are on display in the window of the Victoria's Secret store in San Francisco. (Robert Alexander)
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Jake Denton, a researcher at the Heritage Foundation, shared some of these concerns, saying such partnerships should “sound the alarm for anyone concerned about the potential for consumer exploitation.”
“As AL systems become more sophisticated, brands will gain unprecedented ability to understand and influence consumer behavior,” Denton told FOX News Digital. “Most Americans still don't fully understand how their information is collected and analyzed in the retail industry, but by integrating Al, companies can It could give them more power to covertly manipulate purchasing and spending.”
Victoria's Secret did not respond to FOX Business' request for comment.
