For the first time in its 77-year history, NASCAR will present a race that airs solely on streaming platforms.
This shift comes thanks to a contract made with Prime Video, allowing the service to exclusively stream five races each season, starting with the Coca-Cola 600.
The Coca-Cola 600 is held annually at Charlotte Motor Speedway in North Carolina and is notable for its unique track conditions. It begins in daylight and concludes under the stars. This race spans 600 miles, which equates to 400 laps divided into four segments of 100 laps each.
Interestingly, today also marks the Indy 500. NASCAR driver Kyle Larson is attempting to participate in both events—he raced in the Indy 500 at 12:45 p.m. ET and managed to get to Charlotte by 6 p.m. for the Coca-Cola 600. He made a similar attempt last year but missed the race in Charlotte due to rain delays after finishing 18th at the Indy 500.
Besides today’s race, the streaming deal covers the next four races over the following four weeks before the NASCAR events transition to TNT. Ahead of this first race, Prime Video also released “Earnhart,” a new documentary series focusing on Dale Earnhardt, a significant figure in racing history.
Coca-Cola 600 Starting Time: What time is the NASCAR race today?
Today, the Coca-Cola 600 is set to kick off at 6 p.m.
Which channel is the NASCAR race today?
The NASCAR races today won’t be on traditional TV; they will only be available on Prime Video.
How to watch Coca-Cola 600 for free:
If you don’t have a Prime Video subscription, you can sign up for a 30-day free trial of Amazon Prime, which also includes access to the streaming service and other perks like free two-day shipping. After the trial, the cost is $14.99 monthly or $139 annually.
Also, anyone aged 18 to 24, regardless of student status, can qualify for a discounted Young Adult Membership Prime. They can enjoy a six-month free trial, then pay half the standard price, which comes to $7.49 monthly instead of $14.99.
Coca-Cola 600 starting lineup:
- Chase Brisco, No. 19
- Kyle Larson, No. 5
- William Byron, No. 24
- Chris Buescher, No. 17
- AJ Allmendinger, No. 16
- John Hunter Nemechek, No. 42
- Ty Gibbs, No. 54
- Noah Gragson, No. 4
- Alex Bowman, No. 48
- Christopher Bell, No. 20
- Ricky Stenhouse Jr., No. 47
- Tyler Reddick, No. 45
- Justin Haley, No. 7
- Austin Cindric, No. 2
- Michael McDowell, No. 71
- Joey Logano, No. 22
- Jimmie Johnson, No. 84
- Josh Berry, No. 21
- Ty Dillon, No. 10
- Denny Hamlin, No. 11
- Ryan Blaney, No. 12
- Chase Elliott, No. 9
- Zane Smith, No. 38
- Kyle Busch, No. 8
- Daniel Suarez, No. 99
- Austin Dillon, No. 3
- Eric Jones, No. 43
- Ryan Preece, No. 60
- Cole Custer, No. 41
- Shane van Gisbergen, No. 88
- Riley Herbst, No. 35
- Bubba Wallace, No. 23
- Connor Zilisch, No. 87
- Todd Gilliland, No. 34
- Brad Keselowski, No. 6
- Cody Ware, No. 51
- Derek Kraus, No. 44
- Josh Bilicki, No. 66
- Carson Hocevar, No. 77
- Ross Chastain, No. 1
Prime Video Broadcasting Team’s NASCAR:
Adam Alexander will be the lead announcer during the five Prime Video races, with color commentary from Dale Earnhardt Jr. and his former crew chief, Steve Letarte. The broadcast features race reporter Daniel Trotta and offers insights from former NASCAR driver Carl Edwards and current part-time racer Corey LaJoie.
Prime Video 2025 NASCAR Schedule:
As noted, Prime Video is set to be the exclusive broadcaster for five NASCAR Cup Series races, starting with the Coca-Cola 600 this weekend.
