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What Caused the Drop in Rivian Stock Today?

What Caused the Drop in Rivian Stock Today?

Key Highlights

Rivian Automotive (NASDAQ:RIVN) shares took a hit today after a second Wall Street analyst within the week suggested that investors sell their stakes in the electric vehicle company. This news prompted a nearly 10% drop in stock value, bringing it to a low point for the day.

As of 3:21 p.m. ET, Rivian’s stock was down by 7.9%.

Heightened Expectations

Investors’ expectations for Rivian by 2026 are, well, quite high. The company’s stock surged almost 50% last year, especially after it began producing its next-gen R2 SUV and announced plans for self-driving software. However, for the second time this week, a Wall Street analyst downgraded Rivian’s stock rating to “sell.”

Last month, the company revealed intentions to enhance its artificial intelligence (AI) technology and self-driving capabilities. During a significant event on December 11th, CEO RJ Scaringe introduced Rivian’s first in-house autonomy processor. Today, though, UBS analyst Joseph Spak expressed concerns that the expectations surrounding the technology and the R2 SUV may be overly ambitious.

Spak lowered the stock’s rating from “neutral” to “sell,” setting a price target of $15 per share. Earlier this week, analysts from Wolfe Research also downgraded the stock, suggesting a price target of $16 per share for the company’s autonomous driving technology.

As excitement around near-term AI developments wanes and anticipation for early R2 sales grows, Wall Street seems to wonder if Rivian’s stock can lead its own story. Potential investors should note that this is more of a long-haul scenario, but 2026 could be pivotal for how everything plays out.

Should You Buy Rivian Automotive Stock Now?

Before making a decision to purchase Rivian Automotive stock, consider the following:

According to Motley Fool Stock Advisor, their analyst team has pinpointed ten stocks they believe are strong buys at the moment—yet Rivian Automotive isn’t one of them. These selected stocks are anticipated to offer notable returns in the coming years.

For context, take Netflix: If you had invested $1,000 back in December 2004 when it was recommended, you’d be looking at $487,089 now! Or think about Nvidia: A $1,000 investment at the time of its recommendation in April 2005 would now be worth $1,139,053!

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*Stock Advisor is set to return on January 14, 2026.

The opinions here are solely those of the author and don’t necessarily reflect Nasdaq, Inc.

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