A recent study found that many Americans feel just as excited about an upcoming trip as they do about being on the trip itself. In fact, 68% of respondents share this sentiment.
The research involved 2,000 adults who traveled in the past year, examining the thrill of anticipating a holiday compared to the “post-vacation blues” that often follow.
Interestingly, the respondents highlighted that there’s really no emotional high that matches being in various destinations during their journey (54%).
Conducted by Talker Research in partnership with The Virgin Red Rewards MasterCard, the survey revealed that 10% of travelers experience what they termed “post-vacation funk” even before leaving on their trip, while another 22% begin to feel it on the way home.
Those who identified with the “post-vacation funk” reported a range of feelings, such as missing their travel destinations (41%) and eagerly anticipating their next adventure (34%).
This sense of funk can hit at inconvenient times—like being stuck in traffic (36%) or realizing that their favorite show has been removed from streaming platforms (18%).
The findings suggest that about 25% of respondents are so captivated by travel discussions that they find themselves planning trips most of the time (26%).
In fact, many shared what they would give up for the chance to travel again—ranging from a week’s salary to a month of dining out and even just listening to music for a week.
While 31% continue planning their next getaway even while traveling, nearly half (47%) are plotting future adventures to combat their “post-holiday funk.”
Almost half of the Americans surveyed are open to booking last-minute trips to satisfy their travel cravings (47%).
As for how early is too early to start planning, respondents felt that less than two weeks in advance would be cutting it close.
Surprisingly, the average participant reported they’re currently considering about four trips, with two already in the works.
When it comes to future travel, 43% of those surveyed are planning trips that are more than two months away.
No matter if they’ve booked anything yet, seven out of ten people are constantly brainstorming ideas for their next journeys.
Many travelers said they relish the anticipation of travel (56%), which contributes to their happiness (43%) and motivation (41%).
According to Kelly Best, Managing Director at Virgin Group, it’s evident that the desire to travel is strong, with 64% of individuals fantasizing about their past trips. “It’s a clear sign that it’s time to turn dreams into plans,” she remarked.
For those surveyed, traveling is seen as more than just a source of enjoyment; it’s also a key aspect of self-care. Many mentioned that they prefer activities like going to the spa (83%), catching up on favorite shows (76%), or indulging in special treats (69%).
However, Americans seem to be practical when it comes to their travel. About 46% consciously avoid using paid time off to save money for vacations.
When costs are a concern, two-thirds often use credit cards aimed at earning rewards. Among these users, 41% prefer travel-related perks.
“It’s clear why 79% of those with reward cards lean into points—they find travel becomes more affordable,” Best explained. “With the right rewards card, every transaction gets you closer to your next getaway.”
Research method:
The Talker survey was conducted online from April 24 to April 30, 2025, and involved 2,000 Americans who had traveled in the past year. The survey was commissioned by Virgin and managed by Talker Research.
