According to CNN, the White House is looking for corporate sponsorships for upcoming Easter Egg Roll events, prompting ethical concerns.
The sponsorship ranges from $75,000 to $200,000, and promises logo and branding opportunities. CNN found.
The event has begun It was funded without taxpayer dollars during the Rutherford B. Hayes administration in 1878 through the American Egg Commission.
The White House is using event production company Harbinger to gain sponsorship, CNN reported.
The move is unprecedented and will allow businesses to brand White House events.
“This is a company. It's not a grandmother Easter egg roll. There, people should line up outside the gate and roll eggs to get a small gift bag and leave,” a former official involved in planning the event told CNN.
Harbinger offers sponsors to sign “initial planning” and “execution of event days.”
The White House said on its website that events planning usually fell to first lady who incorporates “my preferences and interest in the event.”
Oka reached out to Harbinger and the White House for comments.
