The 2025 Formula One season will begin to shape later this week when Williams launches FW47, the challenger for the campaign to be held at Silverstone on Friday. During its launch, the team will showcase a special one-off colouring for the UK Grand Prix this season.
They also have a new title partner whose colouring will highlight the brand.
Today, Williams announced that software company Atlassian is the new title partner for the team that begins in the 2025 season. Under this transaction, the software company will become the team's official title partner, official technology partner and official collaboration software partner. According to a statement from Williams, the partnership is “a multi-year commitment” and is considered “the largest partnership agreement in Williams' 48-year history.” [recognizing] Positioned as an icon of one of the most popular and fastest growing sports on the planet. This is another vote of confidence in the team's comeback plan to transform and realize future successes in the world championships. ”
The partnership includes a new logo that the team has announced on social media, and the logo will be visible in the team's race kit.
A new era is beginning.
We will collaborate with partnerships that represent teamwork and the success of sports.
This is @atlassian Williams Racing
– Atlassian Williams Racing (@williamsRacing) February 11, 2025
“We are pleased to welcome Atlassian into Formula 1 and welcome the evolution into Atlassian Williams Racing. Attracting this title partnership of scale and importance is an important day in the team's illustrious history and comeback transformation. “It's a big milestone in.” “We've put all the right materials into place to bring this team back to the front of the grid. Atlassian has improved teamwork and collaboration across the organization through its technology and tools. We have partners who will help us reach our full potential by doing so. Our values and ambitions are perfectly aligned and we are excited to be able to achieve them together.”
In addition to his new title partner, Williams has a new driver lineup for the 2025 season. Carlos Sainz Jr. will join the team after driving for the Ferrari over the past three seasons and drive alongside Alexander Albon.
Both drivers have a multi-year contract with the team, similar to Williams' new title partner.
