A woman has filed a class action lawsuit against sex toy giant Adam & Eve for passing personal information about provocative searches to third-party websites.
The plaintiff, identified only as “Jane Doe” in court documents, argued that: complaint Last week in Los Angeles Superior Court, Adam and Eve revealed that her “sexual preferences, sexual orientation, sexual activities, sexual fetishes, sex toy preferences, lubricant preferences, and search terms” were stored in Google Analytics without her consent. filed suit for disclosing the information.
The complaint also names Google as a defendant, alleging that every time the tech giant “read, learned, and used Plaintiff’s protected sexual information,” it did so without her consent.
PHE Inc., a North Carolina-based adult products mail order company and parent company of Adam & Eve, is also named in the lawsuit, which was previously reported. 404 media.
Specifically, the woman took issue with the fact that Google Analytics, which normally hides users’ IP addresses, did not do so on the Adam and Eve site run by PHE.
Therefore, the Google Analytics code reports X-rated details of the plaintiff’s actions on the site, such as the plaintiff’s browsing on Adam and Eve for “lesbian toys” and “strap-on harness with 8-inch dildo.” In addition to revealing the “Pink Jelly Slim Dildo” to the cart.
The complaint also states that “any information that a consumer submits through the search bar on the site’s home page is shared with Google,” in the plaintiff’s case, a search for “strap-on dildo.”
“Consumers of the website were unaware that their communications with PHE would be shared with a third party, Google,” the complaint states.
PHE also said it “does not have consent or permission from website users to disclose any private, protected sexual communications,” which the lawsuit calls an “outrageous invasion of privacy.” [that] This would be unpleasant for any sensible person. ”
She is suing PHE and Google for allegedly violating the California Invasion of Privacy Act (CIPA), which makes it illegal for companies to record or wiretap consumers without their consent.
The class action lawsuit seeks to pay PHE $5,000 “for each message, report, or communication disclosed to Google without consent.”
If PHE is convicted under CIPA, each California resident who uses the Adam and Eve site, navigates its pages, enters a search term, or purchases a sex toy will be required to pay You may be entitled to receive it.
According to , Adam & Eve is the largest online retailer of sex toys. Statistawhich found that the site attracts more than 8 million monthly visitors and more than $303 million in annual sales.
The Post has contacted PHE, Adam and Eve and Google for comment.
A Google spokesperson told 404 Media that the company has “strict policies and technical features that prohibit Google Analytics customers from collecting data that could be used to identify individuals.” He said there is.
The spokesperson also asserted that “site owners, not Google, control the information they collect and must notify users how it will be used.”
A representative for Mr. Doe from the Riddle Sheet Coulson law firm did not immediately respond to The Post’s request for comment.
