The Late Show’s Writers Release Emmy Campaign Ad

The team behind “The Late Show with Stephen Colbert” has created their own campaign for the Emmy Awards following CBS’s decision not to air the show after its cancellation.

Felipe Torres Medina, a former writer, shared a “DIY” ad on Instagram, styled like an 80s sitcom intro. The video features various writers from the show, including Ariel Dumas, Gabe Gronli, and Matt Lapine. It wraps up with an image of “Stephen T. Colbert” as “Da Boss” and the phrase, “Looking forward to the Emmys!”

Medina mentioned that CBS isn’t running a formal “For Your Consideration” campaign for their show, but he noted that the writers have taken the initiative to create one due to the network not supporting them, referring to it as “strictly economic reasons.” The comment hints at CBS’s cancellation of “The Late Show” last year, which was reportedly due to the series costing the network about $40 million annually.

While some liberal commentators and Colbert have suggested the cancellation aimed to satisfy former President Donald Trump amid a significant merger needing FCC approval, Medina emphasized the lack of a CBS campaign. Still, reports indicate the network is advertising for the series.

As of now, “The Late Show with Stephen Colbert” is one of 18 programs being reviewed for the Emmy nominations, with the finalists for the “Outstanding Variety Series” set to be disclosed on July 8th.

The show aired its final episode on May 21st. Prior to its cancellation, Colbert won the Emmy for Outstanding Talk Series at the 2025 Emmy Awards, beating competitors like Jimmy Kimmel. Amid all these changes, it seems like a bittersweet moment for the writers and fans alike.