Elon Musk's X has launched its first business news program, an hour-long daily show starring Bitcoin and business commentator Anthony Pompliano, as well as the latest investment in original content.
Already Pipriano, already X has 1.7 million followers265,000 newsletter subscribers and over 100 million podcast downloads for his “”POMP Podcasts“shees”From Anthony Pipriano's desk(broadcast around 10:30am on weekdays) as an expansion of the work he is already doing.
“We can't bring anyone who has been a TV host for years and we can't expect to flourish in X,” Pompliano told Nynext. “We need to understand the nuances of language, culture and platforms.”
The 36-year-old claims he is not competing with traditional news networks. Instead, he aims to provide analysis on global news, and as an investor with “game skins,” he discloses his own interests.
“I'm not a journalist, and I see most of what we're doing is providing analysis on what journalists find worldwide,” he said. “If you take mainstream media, it's like the homepage of a newspaper. What we want to be is the opinion section.”
X does not disclose terms of the transaction, but the agreement requires creators to maintain content only on the platform 24 hours a day before sharing it elsewhere.
The launch follows X's recent content deals, including Khloe Kardashian, football player Midge Perth and music producer Swiz Beats and Timbaland.
Of course, this is not the first time a social media company has tried to take part in the original programming. Meta launched a Facebook Watch in 2017, but later discarded it.
X is still exploring programming ideas, but the company is keen to build the verticals of this new business, sources told Nynext.
“It's a two-way conversation,” Pulliano highlighted how X is used to get feedback from viewers.. “As much as you put it out, you can elicit a response…it really makes us powerful.”
Pompliano, also known as “Pomp,” served as US Army Sgt. before launching and selling social media data company Digaforce. He then got a job on Facebook and launched Morgan Creek Digital Assets (focused on blockchain technology investment) and professional capital management.
He said he believes anyone who wants to make a mark in the business world must be a threat to someone who runs a company, invests capital and creates content, namely triple. .
And Pulliano is trusted by the cryptocurrency space, which tends to be skeptical of many journalists and legacy institutions.
This year, he launched Bitcoin Investor Week, which will be held in New York City next week and features speakers such as Senator Cynthia Ramis (R-Wyo.), Mike Novogratz, Vivek Lamaswamy and Kathy Wood. I did. Pulliano will interview all 40 speakers at the meeting. What he said is motivated by his desire to continue his learning.
Recently, it's becoming more and more necessary to be in the cryptocurrency space Have an opinion About politicians and public policy.
“I don't really think that the majority of people in business or finance wanted to talk about politics. I didn't want to,” explained Pompliano. “But when I see founders saying that they are banked personally, their company can't start up somewhere for regulators… Ultimately, why is this? Is it happening? And you start to realize that if we don't come in and actually engage in this, wait a second, wait a second.
This story is part of Nynext, the essential insider insight into innovation, moonshot and political chess moves that are most important for NYC power players (and aspiring people).
