Charlotte Tilbury Partners with Dallas Cowboys Cheerleaders
Game day just got an upgrade.
Charlotte Tilbury has entered a partnership with the Dallas Cowboys Cheerleaders (DCC), marking her as the team’s first official beauty partner.
She notes, “Their aesthetic is deeply rooted in classic Americana, which resonates with the national beauty themes I’ve embraced throughout my career.”
When she talks about the cheerleaders, she emphasizes: “They radiate confidence and empowerment, reflecting the belief that makeup can transform energy and inspire bold aspirations.”
Having watched the popular Netflix show “American Lover,” I think it’s clear that the cheerleaders’ dedication—spending countless hours dancing in the sweltering Texas heat—is something to admire.
Tilbury expresses that one of the key aspects of a makeup look is durability, suggesting, “You want a look that withstands the intensity without frequent touch-ups.”
In this piece, we’ll explore the beauty routines crafted for the Dallas Cowboys Cheerleaders, along with Tilbury’s expert tips for using her products—whether for special events or just daily routines.
According to Tilbury, the foundation of any notable makeup look starts with skin preparation, which she believes is crucial. “A beautiful canvas leads to a beautiful picture,” she asserts.
Her “miracle” moisturizer is positioned as a solution that helps skin appear smoother, firmer, and more plump, while also creating a strong base for makeup.
Furthermore, she mentions that this hybrid skincare product effectively targets issues like redness, visible pores, fine lines, and dark circles, all the while feeling light on the skin.
“Apply a half pump on your hand and buff from the center of your face outward,” she advises.
For an airbrushed finish, Tilbury highlights the importance of a setting powder that provides a matte effect without flattening the skin’s appearance. This powder is infused with rose wax and almond oil for added moisture, ensuring it moves with your skin rather than settling into fine lines.
She recommends finishing up with a setting spray that’s both waterproof and lightweight, claiming, “It’s like having your own cheerleader!” This step is crucial for cheerleaders on the go, as it keeps makeup intact for prolonged periods, up to 16 hours.
“As we transition from locker room to performance, it’s essential that the team looks flawless,” she elaborates.
Tilbury also aims for a sculpted look with her Hollywood contour canes and beauty light wands, suggesting a simple application technique for a defined visage.
Applying dots along the forehead, cheekbones, and jawline makes it easy for anyone to achieve that DCC-worthy glow, according to her.
When discussing mascara, she confidently states that one coat can dramatically enhance eye appearance, making them seem larger and brighter. With a wear time of up to 28 hours, the formula is designed to resist smudging and flaking throughout the day.
Tilbury supports her choice of lip products, emphasizing that her award-winning lip liner creates defined, waterproof barriers to prevent feathering while applying her renowned matte revolution lipstick. She humorously reflects on how this lipstick sells almost as quickly as it can be stocked.
Overall, Tilbury expresses immense pride in seeing how her beauty creations have positively impacted so many lives, noting that they have gone viral for helping people feel like their best selves.
