Walmart (WMT) stocks seem to be missing the holiday buzz today, as the retail giant revealed its top toy list for 2025. Early trading showed a 0.16% dip in stock value.
Smart Magic
Walmart’s list showcases 50 trending toys, celebrating what they describe as “holiday magic meets smart shopping.” This seems crucial, especially as consumers and parents face pressures this Christmas amid economic uncertainties and rising prices.
The retailer also announced plans for 500 price rollbacks. This move aims to attract shoppers beyond just toys during the holiday season.
Analysts have noted that Walmart, along with other budget-friendly stores, is well-positioned for the upcoming holiday months due to its emphasis on pricing. This could potentially lead to a surge in sales—see below:
“We understand that our customers are seeking quality gifts at affordable prices this holiday season. Our team of toy specialists is dedicated to curating an exciting selection of popular toys while providing low prices and convenient shopping options every day.”
Top Toys
Now, let’s get to the practical side. What toy products and trends should relatives keep in mind this year to dodge seasonal meltdowns?
For gifts priced under $25, options include a Strategy Family Game with UFO Headbands and a Fruity Cereal Slime Kit. For just under $15, there’s a bouncy version of Connect 4 called Connect 4 Frenzy. Higher-end gifts feature Dorothy dolls and Wizard of Oz-themed plush dogs.
Interestingly, Walmart noted that 37% of toys sold in the U.S. are inspired by popular characters from movies, TV shows, and games. Additionally, about 60% of millennial parents consider social, emotional, and mental health benefits as their top priority when shopping for toys.
After a flat sale in 2024, unit sales saw a 3% increase in the first half of 2025, according to a recent Circana report. The average selling price also rose by 3%.
Growth areas are emerging within youth electronics, action figures, building sets, arts and crafts, and vehicles.
Is WMT the Right Stock to Buy Now?
According to TIPRANKS, WMT holds a strong buy consensus with a total of 29 buy ratings. The highest price target sits at $127, while the average consensus price target for WMT is $114.07, suggesting a potential upside of 10.12%.
