Streaming vs. Theaters: Changing Trends in Movie Watching

In the U.S., a recent poll indicates that many people prefer watching new movies from the comfort of their own homes rather than heading out to theaters. About 75% of adults surveyed noted they had streamed new films over the past year, with roughly 30% reporting they do so at least once a month.

On the other hand, around two-thirds of Americans say they have visited theaters for new releases in the past year, but only 16% went out to see a film at least monthly. This shift suggests a widespread preference for streaming, a trend that has noticeably accelerated since the Covid-19 pandemic.

For many, the convenience and cost associated with streaming play significant roles. Shelley Jenkins, a 69-year-old from New Jersey, shared her perspective: “It’s just easier. I can watch what I want without the wait.” She prefers this method, suggesting that the need to go out has lessened in her experience.

Convenience of Streaming

Post-pandemic, the window for theatrical exclusivity has shrunk. Back in 2017, it was common for films to have a 90-day exclusive run in theaters. Now, many studios are opting for a 45-day standard, and strategies differ from one film to another. For instance, the award-winning film “Anora” was available in theaters for 70 days exclusively, while “Evil” was accessible on demand just 40 days post-release, demonstrating the variations present in film strategies today.

Interestingly, there’s notable overlap between those who enjoy the theater experience and those who stream. About 55% of adults have streamed a movie instead of going to theaters at least once last year, yet streaming remains the more popular choice overall.

Despite some industry opinions that in-theater releases carry cultural weight, Jenkins disagrees. “Studios are now very much linked with streaming. The logic behind choosing the theater over streaming just isn’t there,” she noted, reflecting a growing comfort with at-home viewing.

For Jenkins, who has access to multiple streaming services, the allure of the cinema has faded. “People tell me I have to see certain blockbusters in theaters. But honestly, I have a 75-inch TV. I’m comfortable in my own space,” she explained.

Ticket Prices Affect Choices

In North Carolina, 91-year-old Maryneal Jones loves watching movies but finds ticket prices off-putting. “I tell myself to wait for it on TV or visit friends with streaming services,” he remarked, emphasizing the high cost—$13.17 on average for a movie ticket, up from $11.76 in 2022.

Although Jones doesn’t subscribe to a streaming service, he still frequently visits theaters. He estimates he sees around six to eight movies a year, including recent films he enjoyed.

Interestingly, the AP-NORC poll indicates streaming might also serve as a more accessible option for lower-income individuals. While higher-income adults often engage with newly released films more frequently, the gap diminishes when it comes to streaming preferences.

Young Audiences and Streaming Preferences

Younger adults are particularly inclined towards streaming, often watching new releases from home. Less than half of those under 30 reported seeing new films on streaming platforms versus theaters at least once a month.

Eddie Lynn, an 18-year-old student from Texas, utilizes services like Crunchyroll and HBO Max for his viewing but makes exceptions for major releases. “My friends wanted to see ‘A Minecraft Movie’ together—there’s just something about the experience of being there, surrounded by people,” he shared.

Though streaming competes heavily for attention, there’s also a noted interest in seeing certain movies on premium formats like IMAX. North American box office revenues have risen by over 4% from last year, but they still lag behind pre-pandemic levels—down more than 22% since 2019.

Lynn reminisced about the joy of watching Marvel films with his family, noting, “I still enjoy the theater, but the unique appeal it once held feels diminished.”