Survey Reveals Opposites Attract in Relationships
A recent survey found that about 25% of married Americans consider their partner to be their “opposite.”
Conducted with 2,000 individuals who are currently dating or married, the study revealed that 26% believe they are paired with someone entirely different from themselves.
When it comes to the idea of opposites attracting, a substantial 73% agree, with women more inclined to support this notion (74% compared to 69% of men).
Another survey by Talker Research for LELO indicated that 65% of participants think the “opposites attract” theory is applicable to their own relationships.
Analyzing personality types, the research found that introverts often prefer extroverts (58%), whereas extroverts are drawn to introverts (55%).
Interestingly, zodiac signs play a role too. Aries, Libra, and Scorpio are most likely to believe in this concept (76% each), while Taurus exhibits the most skepticism at only 16%.
Geminis seem to seek out differences (25% favoring partners who differ from them), while Tauruses (14%), Libras (11%), and Sagittarians (10%) are more likely to actually enter relationships with opposites.
On the other hand, Capricorns (16%) and Cancers (11%) show a preference for dating within their own zodiac signs.
Despite believing that opposites attract, nearly half (47%) of respondents said they prefer seeking partners with similar traits, while just 21% are drawn to opposites.
Overall, Americans think sharing 54% of similarities is crucial for a successful relationship.
In terms of what similarities matter most, respondents prioritize core values (58%), shared family and future goals (54%), and mutual boundaries (48%).
Conversely, the least similar areas mentioned were career aspirations (16%), health and fitness preferences (19%), and hobbies (22%). Only 22% consider aligned sexual desires important.
Survey participants expressed a desire for their partners to align more closely in love languages (22%), entertainment tastes (21%), and hobbies (21%). A notable 18% wish for more compatible sexual desires.
Luka Matutinovec, CMO of LELO, shared insights indicating that while the notion of opposites attracting is a popular narrative, genuine connection often stems from shared values and honest communication.
A third of those surveyed started off thinking their partner was very different (32%), but 60% reported they now recognize more similarities than differences.
Three-quarters of respondents said their partner introduced them to new experiences that they wouldn’t have explored otherwise.
Even when differences arise, 80% noted that their partner’s contrasting traits complement them, reaffirming that those variations can be beneficial.
A remarkable 84% can’t envision life without their partner, including 86% who describe their partner as their opposite.
Interestingly, 47% believe differing preferences in intimate matters, such as sex toy choices, can enhance their romantic life, illustrating that diverse interests can unify relationships.
How Partners Reflect the “Attraction of Opposites”
- I’m outgoing and sociable, while he’s more reserved.
- I enjoy staying active, but my wife prefers to lounge around.
- My partner is quite serious, yet friendly with everyone.
- He likes a messy bed; I prefer cleanliness.
- My husband remains calm, but I tend to be quick-tempered.
- I’m often anxious, while he is relaxed.
- My husband is open to all cuisines, but I have picky tastes.
- I’m a night owl, and he’s an early bird.
- My partner enjoys quiet nights, while I love social outings.
- I’m organized and calm; he’s spontaneous and carefree.
- He leans towards short-term plans, while I think long-term.
- He prefers the mountains, and I choose the beach every time.
- He’s a country person, whereas I’m all about city life.
Research Overview
This analysis was facilitated by Talker Research, with participation from 2,000 Americans in relationships. The survey was commissioned by LELO and conducted online between September 18 and September 24, 2025.
