NFL Expands Global Presence with Game in Spain

This weekend, the National Football League is once again broadening its international appeal by playing a game in a new city. The Miami Dolphins are set to go head-to-head against the Washington Commanders in Madrid, marking a historic first for the league in Spain.

For Alejandro Villanueva, this matchup is particularly meaningful. Growing up in Spain and with a father stationed at Naval Base Rota, he feels a personal connection to the event. The former NFL offensive lineman, who also served in the U.S. military, is representing USAA, the NFL’s partner in honoring military service.

“The American military and Spain are two key parts of my upbringing,” Villanueva shared in a recent interview. “I’ve always hoped for positive relations between the two countries. If there are any tensions, it puts me in a difficult position. But seeing American football games being played in Spain is quite surreal,” he remarked.

Villanueva reflected on the evolving relationship between the U.S. and Spain. He noted how significant the Naval base is to the U.S. Navy and expressed excitement about the growing interest in American football among Spanish fans. “It’s a full-circle moment for me to return and engage with the military, speaking English on an American base,” he added.

Tisman, who is in town to support his former team, also emphasized the experience of being on base. “What I appreciate about USAA is that it honors the military through action. I went to the Army-Navy game last year, and now I’m here to honor the military again,” he said.

Discussing the expansion of the league, Theismann mentioned that the NFL has every reason to continue its international efforts as long as games remain well-attended. “When you check the numbers for international games, it’s clear that there’s a huge appetite for the NFL. If fans weren’t showing up, these games wouldn’t happen,” he pointed out. The enthusiasm from fans worldwide mirrors that of American audiences, with packed stadiums and spirited displays of team pride.

Villanueva echoed this sentiment but from a different angle, suggesting that American football could serve as a “cultural weapon” to connect the U.S. and Spain. “Our players tell stories that embody values we all recognize. American football showcases hard work and sacrifice, which resonate universally. If you put in the effort, you earn your place in the NFL,” he explained.

“American sports can be a form of entertainment that reflects what we value, and I think many parts of the world, traditionally or otherwise, have a lot to gain from understanding it. Everyone tunes in on Sunday nights and Monday nights, regardless of the teams playing,” Villanueva added.

“Just like how soccer spread globally thanks to the British, anyone can pick up on this sport and become a fan,” he concluded, expressing hope for the NFL’s continued international expansion.