Exciting Partnerships at BravoCon

At BravoCon, fans can always look forward to lively collaborations involving the network’s top stars and brand partners that get them. The cast of Southern Charm has joined forces with State Farm, creating an immersive experience called “Bravohood.” Attendees can enjoy Craig Conover’s outdoor sewing studio, Madison LeCroy’s cozy porch, and Patricia Altschul’s remarkable dining area.

T-Mobile has enlisted Summer House star Lindsay Hubbard to inform fans about their new Magenta Status loyalty program at the Club Magenta pop-up, which features DJs, cocktails, and more. However, the buzz seems to center on Wendy’s, especially with Real Housewives of Salt Lake City star Lisa Barlow, a known supporter of their food, collaborating this year.

During an exclusive tour of the exhibit floor, Karen Kovacs, president of advertising and partnerships at NBCUniversal, mentioned, “Wendy’s has been part of BravoCon for several years.” They’re launching the Aprés Frosty Ski Lounge, where fans can sit in ski lift chairs, snap photos, and enjoy tasty treats amidst pink trees and faux snow. Brand ambassadors impersonating Barlow will be present to enhance the experience.

Kovacs noted that Barlow was actively involved in the collaboration, highlighting their long-standing relationship. “We aim to facilitate genuine connections between talent and brands that resonate with them,” she shared. “For these connections to be meaningful, authenticity is key.”

Fans at BravoCon can try Wendy’s newest Frosty offering, the Snickerdoodle Cookie Frosty Fusion, alongside craft cocktails made with Wendy’s Cherry Limeade Sparkling Energy Drink and Barlow’s own Vida Tequila. Kovacs emphasized that this partnership is a way for Wendy’s to engage in cultural discussions.

With BravoCon just around the corner, attendees still have an opportunity to grab a free Frosty and embrace their inner Barlow at the Après Frosty Ski Lounge.